Potencial de recetividade do turista urbano à ecogamificação: framework e proposições de investigação

Abstract

Gamification has proven to be a valuable ally for tourism, especially as it relates to tourism efforts for more sustainable development. Research on the potential of gamification in the context of tourism and its contribution to sustainability has increased, however, studies on the potential receptivity of urban tourist to ecogamification are still scarce. In this context, the present study aims to discuss the links between the literature on urban tourist segmentation and typologies concerning sustainability and the literature on game user typologies. Through that intersection, a framework is developed that supports a set of theoretical propositions around six categories of analysis. These categories correspond to factors that may influence the receptivity of urban tourists to ecogamification, such as sociodemographic profile, behavioural profile, environmental behaviour, personal motivation travel motivation and game elements.