ENOMOTIVscale: escala de motivações dos enoturistas

Abstract

Wine tourism an emerging tourism product, has an increasingly important role in the wine regions’ development and promotion (Bras, 2010). Wine tourism was born from the union of two completely different industries (Hjalager & Richards, 2002): wine industry which is typically oriented to the product and for the wine production and tourism which works to accommodate the tourist (Carlsen & Charters 2004). Despite the importance of this tourism product, few studies have address into the motivations of wine tourists seeking specific products of wine and gastronomy. It is intended with this work, although theoretically, to build a motivation scale of wine tourism- the ENOMOTIVscale.