Gamification and Marketing for Sustainable Tourism: an exploratory review

Abstract

The tourism sector has become more sensitive to the opportunities of gamified services and products, mainly in the perspective of sustainability. In this scenario, the main objective of this article is to analyze the literature on the potential of gamification towards a more sustainable tourism and understand how gamification is being perspectived and applied to solve sustainability problems in the context of tourism. To achieve these goals, an electronic research was carried out in a specialized database, Scopus, resulting in a selection of 53 scientific articles identified as relevant for this study. The exploratory literature review allowed mapping of available articles in Scopus and, based on the analysis, it was possible to identify evolutions, trends, research gaps and some future research paths.