Build sustainable stakeholders’ interactions around Wine & Food heritage.: A methodological approach for Douro enotourism region.

Josefina Olívia Salvado; Veronika Joukes

doi:10.34624/rtd.v1i36.7877

Authors

Josefina Olívia Salvado Govcopp e DIAITA http://orcid.org/0000-0003-0351-4544 (unauthenticated)
Veronika Joukes University of Trás-os-Montes and Alto Douro

DOI:

https://doi.org/10.34624/rtd.v1i36.7877

Keywords:

Wine tourism ecosystem, Wine & Food Heritage, Enotourism Stakeholders, Douro

Abstract

Wine tourism represents a complex ecosystem, covering various fields of research, stakeholder interests, Wine & Food landscapes, territorial & cultural strategies and business perspectives. The Douro territory (North of Portugal) was the first wine region in the world to be demarcated and regulated (1756) and more recently, in 2001, due to its strong cultural identity, the Alto Douro Vinhateiro was classified by UNESCO as a World Heritage Site. This work, which is based on a diverse documental analysis, literature review and field work, aims to suggest a new enotourism “Stakeholder Analysis” model, reinforcing Wine & Food heritage perspective inside the tourism experience. Another objective of our study is to encourage responsible behaviour among all stakeholders to guarantee a balanced approach between business competitiveness, cultural authenticity, site-conservation, landscape promotion and sustainable development. To assure a sustainable Wine Tourism sector, all Douro stakeholders must balance their own business goals and agendas with the territory development vision, wine & food heritage and adopt cooperation strategies in their businesses and territory.

Author Biography

Josefina Olívia Salvado, Govcopp e DIAITA

Josefina Salvado holds a PhD in Tourism from the University of Aveiro, a MSc in Management and Development in Tourism from the University of Aveiro, a Master Business Administration in Marketing from IESF - Higher Education Institute of Financial and Fiscal Studies, a degree in Economics from the University of Coimbra, a degree in Financial Auditing from ISCAA - Institute of Higher Education for Accountancy and Administration - University of Aveiro and a Graduate Specialization degree in Accounting and Auditing, from ISCAA - Institute of Higher Education for Accountancy and Administration - University of Aveiro . She is a PhD student of Food Heritage and Culture and Identities at Universidade of Coinbra ( FLUC) since 2017.

She is an Assistant Professor in ISCET - Instituto Superior de Ciências Empresariais e do Turismo and Lusofona University. She lectures under graduated & master courses of Tourism.

She worked also at UPT- Universidade Portucalense and ULP – Universidade Lusófona do Porto. She was coordinator of 1^st degree in Tourism and Short Master in Wine Culture and Enotourism, participating in several National projects in the fields of Regional Development and Tourism (combining the tourism, rural attributes, demographic, economic, environmental and spatial dimensions) and Member of the Scientific Council of UPT.

Her Research Fields are: Food heritage; Wine Tourism, Travel Distribution and Heritage and Tourism interculturality.