Tourism e-Storytelling in creative territories: proposal of a model for a digital multiplatform of e-Storytelling in creative territories

Abstract

The research purpose of this paper is to develop a proposal for a model for a digital multiplatform of e-Storytelling in creative territories. For that a literature review was undertaken, to elucidate the current state of the art concerning the main concepts: creative tourism development models, creative territories, and e-Storytelling. Following a list of creative manifestations, creative territories and localized creative networks in continental Portugal were compiled and a comprehensive examination of creative territories' attributes was conducted, enhancing the understanding of the multifaceted dimensions that shape these dynamic spaces. This information provides a solid and inspiring foundation for the design of an innovative multiplatform e-Storytelling model for creative territories. The model promotes community engagement, facilitating user interaction for a dynamic narrative network in creative territories. It ensures cultural preservation through meticulous curation, safeguarding unique historical and cultural essence. The research's implications extend to tourism management, marketing, and digital technology, offering valuable insights into the dynamic interplay between creativity, tourism, and digital media. The proposed model serves as a practical guide for practitioners and policymakers aiming to enhance tourism storytelling in creative territories.