Autenticidade, Paisagens Alimentares e Marca dos Destinos

Uma reflexão no contexto do Turismo Gastronómico

Abstract

Based on the concepts of gastronomic tourism, food landscapes, and destination branding, the purpose of this paper is to answer the question "How does gastronomic tourism contribute to the preservation/recovery/valorisation of authenticity, food landscapes, and the promotion and definition of touristic destination branding?"

 Through a literature review, a theoretical reflection is developed positioning authenticity as a central concept. Considering the expansion of the gastronomic horizon trend, this approach is relevant because it identifies new issues addressing governance, the preservation of territories, ethical and sustainable food networks, and the strategic role of gastronomy in destination branding.

 The paper, explaining and establishing new thematic connections, points to future paths, grounded on more integrated approaches, which makes it possible to recognise and value