Modelos de negócio da restauração: Que estratégias para preservar os Patrimónios Alimentares regionais?

Josefina Olívia Salvado; Elisabeth Kastenholz

doi:10.34624/rtd.v45i0.32616

Authors

Josefina Olívia Salvado Govcopp e DIAITA http://orcid.org/0000-0003-0351-4544 (unauthenticated)
Elisabeth Kastenholz Universidade Aveiro

DOI:

https://doi.org/10.34624/rtd.v45i0.32616

Keywords:

Gastronomic Tourism, Traditional Restoration, Food Heritage, Business Model Canvas, Porto

Abstract

Starting from the thesis that culture and traditions are also served at the table, this work aims to discover the business strategies used by 33 restaurants in the Porto region to promote regional gastronomy and the attractiveness of the tourist destination, using the table Business Model Canvas analytics. The results reveal authentic gastronomic offers based on family culinary heritage, the use of local resources with benefits for communities, strong relationships with customers and collaboration towards the sustainability of regional brands. In order to strengthen gastronomic tourism, the businessmen underlined the need to expand and strengthen their knowledge associated with Food Heritage via training actions and the implementation of certification of authenticity of their traditional cuisines.

Author Biographies

Josefina Olívia Salvado, Govcopp e DIAITA

Josefina Salvado is a professor at the FLUC of the University of Coimbra (Department of Geography and Tourism), holding a PhD in Tourism (UA-University of Aveiro); Master in Tourism Management and Development (UA); MBA in Marketing (IESF - Institute of Higher Financial and Tax Studies); Degree in Auditing (UA-ISCAAv) and Degree in Economics (University of Coimbra – Faculty of Economics). She is attending a PhD on Food Heritage, Cultures and Identities (University of Coimbra – FLUC - Faculdade Letras).

Integrated researcher at CECH (Centre for Classical Studies and Humanities of the University of Coimbra) in the DIAITA Project and associate researcher at GOVCOPP (Research Unit in Governance, Competitiveness and Public Policies - Tourism) linked to the University of Aveiro.

She is part of the International Project Olive4All-Olive Heritage for Sustainable Development: Raising Community Awareness of Living Heritage (Instituto Politécnico de Leiria). She was a researcher in the projects INNOVINE & WINE (University of Trás-os-Montes and Alto Douro), CREATOUR (CIDEHUS-University Évora) and ”TWINE – Co-creating sustainable Tourism & WINe Experiences in rural areas” (University of Aveiro).
Elisabeth Kastenholz, Universidade Aveiro

– (Doutora em Turismo pela Universidade de Aveiro). Professora Associada no Departamento de Economia, Gestão, Engenharia Industrial e Turismo da Universidade de Aveiro, onde leciona disciplinas da área do Turismo e Marketing e é Coordenadora da área científica de Turismo. É membro da Unidade de Investigação GOVCOPP (Governança, Competitividade e Políticas Públicas), da Deutsche Gesellschaft für Tourismuswissenschaft e.V. e da Sociedade Portuguesa de Estudos Rurais. Coordenou e participou em vários projetos de investigação nos domínios do turismo rural – com destaque para o Projeto ORTE (A Experiência Global em Turismo Rural e Desenvolvimento Sustentável e Comunidades Locais em Portugal) –, turismo acessível (Lousã acessível) e sénior (INATEL), bem como em cooperação transfronteiriça em turismo (Projeto MIT Região Centro–Castilly y León) e TWINE (TWINE – Co-creating sustainable Tourism & Wine Experiences in rural areas).[elisabethk@ua.pt].