Luxury Tourism from the traditional perspective to the sustainable trigger: Redefining the new luxury tourism

Abstract

This study analyses and explores the origins of the concept of luxury tourism and its
ongoing evolution. A focus group was chosen as the field research method to collect primary
data, in order to explore and discuss the redefinition of the new luxury tourism in different
complementary perspectives. The central outcomes point out that the concept of luxury tourism
has changed over time. In recent years it has advanced more towards sustainability, and is
perceived differently from different cultural characteristics, perspectives and contexts,
depending on the type and profile of tourist. The main implications and suggestions for future
advances and directions are discussed, and closing remarks related to sustainable luxury
tourism in the outbreak post-COVID-19 are provided.