Segmentação das rotas turísticas em Portugal Continental – Uma análise de clusters

Abstract

The tourism routes, being based on immaterial, heritage, cultural, gastronomic, and historical elements, can create local employment and economic growth. In particular, they can be an important agent for the development of non-metropolitan regions. The object of the present research is the universe of tourism routes in Mainland Portugal and aims to: (i) List comprehensively the routes and proceed to their characterisation; (ii) Identify the patterns associated to auto-evaluating results; (iii) Segment the universe of the tourism routes. Techniques of exploratory and descriptive data analysis are used, with emphasis on association of qualitative variables and cluster analyses.