Transmedia possibilities and Neuromarketing for tourism exploitation 3.0

Abstract

The effect of information and communication technologies (ICTs) on the world and reality has been shown to be essentially transversal in its ability to influence the whole of society, essentially modifying the way in which we communicate and the ways in which we communicate consequences of the feedback process. Through the inversion and revolution of the roles of sender and receiver, ICTs have turned the consumer into a part of the economic cycle whose function is no longer limited solely to being persuaded to consume. Now the consumer is part of the environment that persuades to make eective or not, said consumption, at the same time that he is persuaded through multiple channels that are also at his disposal to influence the opinions of others. That this 2.0 consumer is within this environment without being part of the persuasive chain per se makes him a free radical with whom the sector must learn to relate.