O Turismo internacional chinês e Portugal

Abstract

The rising of China as a major world tourist destination, but also its leadership as the outbound tourism ranking, are inseparable from the growth of its middle class and the changing in their motivation and taste. This article provides statistical information on the most popular destinations for Chinese tourists and analyzes his/her profile, concluding that are mainly consumers of cultural tourism.
The article presents an analysis of the main problems of tourism in Portugal concerning demand characteristics that identifies the new Chinese tourists and proposes an Iberian strategy to overcome those obstacles and promote tourist exchanges with China.