How to measure the effectiveness of public policies in the tourism economy? A proposal

Abstract

The aim of this paper is to propose an analytical model for the development of tourism through the results of the impacts caused by territorial public policies. It is understood that the action plans for promotion of the tourism economy is a tool that can greatly contribute to territorial development, and initiatives can have originate in both the public and private, but must show efficiency, efficiency and effectiveness in their results. The methodology used the bibliographic description of the analytical model. Finally, he concluded that the management of public policies for the local tourism economy shows are often disconnected from the management of the territory, so the ideal is that public policies are designed according to the structuring of the territory, or is, intersectoral of own public management with the objective of promoting the collective good in an integrated manner.