Storytelling in cultural tourism: the power of “once upon a time. . . ”

Abstract

Cultural tourism in which Storytelling is an important part of is increasingly relevant these days. Not only because it’s a unique product, but also because it fills the gap between residents and tourists, bringing them closer together in a way that traditional tourism would never be able to do. However, the existing information about this subject is still scarce, particularly in the tourist industry. This paper aims to present a conceptual review on Storytelling, as well as to show its importance to tourism.