Film tourism: a value proposition for the city of Porto

Abstract

As a result of the growing importance of tourism in the economic and social development of the territories, tourism companies and organizations have sought to find innovative ways to offer tourist products, to adapt to the new (current) paradigm of travel. As the simple visits to places are losing glow in the decisions of tourists, and experiences are seen with increasing enthusiasm, several areas are beginning to be related to Tourism, in order to meet the new needs and reach the customer satisfaction. Film tourism - in great expansion - has had a significant impact in the scope of the new products and tourist experiences, offering, not only the visits at shooting places of series and films, but also providing to the tourists an experience of the atmosphere of the cinematographic works. The purpose of this paper is to make a conceptual approach to creative tourism, film-induced tourism, and experience economy in tourism, through the analysis of the project "7th Art Route - Invictus Sceneries", which, in turn, aims to enrich the experience of tourists who visit the city of Porto, living the emblematic films in the context of a global and integrated experience. The concepts related to the economy of experiences and the creation of routes, as instruments for the enjoyment of destinations and propitiators of tourist experiences, will help in contextualizing this project. Subsequent to the creation of the route, it was presented to a group of fundamental organizations in the development, management and planning of tourism in the city of Porto, as well as companies that operate in the area of tourism of experiences, with the objective of validating the project in terms, and to obtain inputs to improve and adapt to the market.