Construction of the image of the city of Rio de Janeiro as a tourist destination through airline posters (1930 – 1960)

Abstract

The study of the construction of the destination image imparted by advertising, present in the relationship between tourism and air transport, is challenging, particularly due to its multidisciplinary aspects. This study is exploratory and descriptive, qualitative in nature, based on bibliographic research, for the purpose of building a theoretical review on tourism and communication, notably advertising, and the relationship between tourism and air transport from the perspective of images. More specifically, the synergy between air transport, communication and tourism by examining five posters urging tourists to visit the city of Rio de Janeiro by air was analyzed.