Determinants of the souvenirs consumption: a conceptual model

Abstract

The souvenirs, with different meanings for each consumer, can be considered an experience of the visited place, allowing a subsequent memory of the same place. During his travels, the tourists have a tendency to buy tangible memories of the visit, something that lasts a long time in the time and that helps to recall them the visited madness and the experiences there experienced in life. Many tourists feel that his travels are not complete if they don’t buy souvenirs. (Swanson & Horidge, 2006).
The souvenirs have been contributing significantly to the shops of tourist products and represent the good form of the tourists to try the local culture (Lin & Pei-Chuan, 2015). Empirical studies have been trying to explore the area of the souvenirs. These have been investigating several slopes like the meaning of the memories; buyers of souvenirs; authenticity of the memories; perceptions of the tourists and intentions / motivations of purchase. This study tried to do the revision of the literature in the area of the souvenirs like tourist product and cultural growth of a region. The objective is to analyse in what way the souvenirs as cultural product can promote the image of a region and what is the perception of the tourists when buying this products.