Pong K, Abdullah A, Aziz Y, Abdullah N, Foong S. "She is sophisticated, he is exciting”: Applying Aaker’s brand personality on archaeological tourism destinations. rtd [Internet]. 25Abr.2021 [citado 23Abr.2024];(35):149-60. Available from: https://proa.ua.pt/index.php/rtd/article/view/24634