INVTUR Proceedings
type: channel
language: en
publication name: INVTUR Proceedings
items: Hybrid approaches to empowering sustainable tourism: Educating for the future
items: Unraveling the Moral Disengagement of Generation Z in Tourism Destination Choice
items: Tourism Policy and Climate Change: stakeholders’ outlook towards Brazilian Amazon
items: Social Networks, tourism, and experiences
items: Creative Sketching and the Traveller’s Experience
items: COVID-19, Mental health, and integration of public policies in planning tourism
items: Exploring Accessibility Challenges in the Hospitality
items: Tranforming the online experience of environmental tourism:
items: Aprendizagens in loco proposta interdisciplinar. Bacharelado em Turismo – IFSP-CBT
items: The importance of certification in health and wellness tourism
items: Nudges in Thermalism
items: A atividade do turismo rural no município de Boa Esperança no Sul de Minas Gerais
items: Tools for a geopolitics of tourism. Equality spatial analysis of tourism resources and attractions: the case of Tehran Province
items: Factors influencing tourist experience and satisfaction: The case of sustainable green products
items: Contextos de trabalho globais, nómadas digitais e áreas naturais. Reconfigurações funcionais e novos contextos laborais e recreativos nos coworks do interior centro de Portugal.
items: Innovation and Sustainable in rural tourism
items: Tourism trends in central region of Portugal
items: Religious pilgrimages as a mechanism for the preservation of tangible and intangible heritage: the case of KwaZulu-Natal Province
items: Social Networks and the Engagement of the Resident Community in the Promotion of Tourism
items: MICE Events: Challenges and Opportunities to the Tourism Sector
items: Beyond check-in: How content and storytelling strategies are game changers for a hotel's digital identity
items: The Implementation of the Sustainable Development Goals in Alentejo's Rural Tourism Units and their Communication
items: Paradoxos no uso da Inteligência Artificial nas experiências turísticas em Portugal: A perspetiva de turistas nacionais
items: “Ryanair celebrates 20 Years of operations in Faro”: o que mudou nos modelos de negócio em aviação comercial?
items: The environmental responsibility of tourists and its implications on sustainable tourism experiences
items: Collaborative learning projects in tourism in higher education
items: Territorialização turística no município de Ouro Preto/MG
items: Social media as a digital brand tool to promote a tourism destination
items: Pairing Experience in Olive Oil Tourism
items: Visual sensory experience secret behind the museum’s visitor photos: The Portuguese cod fishing museums

Hybrid approaches to empowering sustainable tourism: Educating for the future
type: item
description: The global tourism industry significantly impacts both the economy and regional development, making sustainable development and effective management crucial. Recognizing this, the Agenda 2030 Sustainable Goals and the Paris Declaration for Climate Change emphasize the pivotal role of tourism, which constitutes a significant portion of global GDP and employment. Therefore, the emergence of Sustainable Hybrid Project Managers, equipped with the necessary competencies, is essential to achieve these goals. The HyPro4ST Alliance for Education and Enterprises proposes an innovative approach to educate and support project managers and professionals in the sustainable tourism industry. This initiative seeks to foster innovation through knowledge exchange and collaboration in higher education.
subject: Extended abstract
  topic: section
creator: Vitor Rodrigues
rights: Copyright (c) 2025 INVTUR Proceedings
date: 2025-03-20
publication date: 2025-03-20
starting page: 1315
ending page: 1317

Unraveling the Moral Disengagement of Generation Z in Tourism Destination Choice
type: item
description: The tourism industry promotes the movement of people, thoughts, and money across the globe. While many individuals seek relaxation and a break from their daily routines at beach resorts, they also crave a sense of novelty when exploring different destinations (Collins, 2015). A heated debate on tourism destination involves scholars from all around the world and several studies aimed at analyzing the behavior of Generation Z regarding their touristic choices (Robinson and Schänzel, 2019). For a better understanding of the phenomenon, it is essential to define the following conceptual categories: A destination has been defined by several tourism researchers as a “bundle of attributes”, like any other consumer product (Hu & Ritchie, 1993; Buhalis, 2000). Moral disengagement (MD) refers to the strategies individuals use, whether consciously or unconsciously, to engage in immoral actions while preserving their self-perception as moral individuals (Bandura et al., 2001). Since tourist experience can be seen as an opportunity for “context switch”, intended as the rejection of moral norms that influence everyday attitudes and behaviours, the main purpose of the present work is to discover whether Gen Z members are prone to morally disengage in unethical choices when selecting the touristic destinations. RQ: The choice of the touristic destination is driven by morally neutral and morally exposed variables: decontextualization produced by tourism can be seen by Gen Z members as a deterrent to moral and ethical norms.
subject: Full paper
  topic: section
subject: Tourism, Destination Management, Moral Issues, Moral Disengagement, Generation Z
  topic: keywords
creator: Claudio Nigro
creator: Enrica Iannuzzi
creator: Simona Curiello
creator: Rosa Spinnato
rights: Copyright (c) 2024 INVTUR Proceedings
date: 2024-12-29
publication date: 2024-12-29
starting page: 1211
ending page: 1225

Tourism Policy and Climate Change: stakeholders’ outlook towards Brazilian Amazon
type: item
description: Objetivos O presente artigo visa averiguar qual a ótica dos stakeholders do turismo da Amazónia Brasileira relativamente aos valores e ações que devem estar associados à politica de turismo neste território, no âmbito de um processo transformador em prol de um desenvolvimento sustentável, em contexto futuro de alterações climáticas. Metodologia | Após uma reflexão teórica sobre as interconexões entre planeamento turístico e desenvolvimento sustentável em contexto de alterações climáticas assente numa revisão bibliográfica de artigos em plataformas como Scopus e Web of Science, segue-se uma análise de um conjunto de documentos de política internacional de entidades como a UNWTO e WTTC, destacando-se o Baseline Report on Climate Action in Tourism (UNWTO, 2022), entre outros. Adicionalmente, também se reflete sobre a importância do Acordo de Paris e da Declaração de Glasgow (2021) lançada na Conferência das Nações Unidas sobre Mudanças Climáticas (COP26) e o Painel Intergovernamental em Mudanças Climáticas (IPPC, 2023). Após a problematização teórica, avança-se para o estudo de caso associado à Amazónia brasileira e nomeadamente contemplando o Complexo de Conservação da Amazônia Central (CCAC), no Amazonas, classificado como Patrimônio Natural da Humanidade (UNESCO, 2019). Num primeiro momento, a abordagem é de natureza qualitativa assente na análise de conteúdo categorial (Bardin, 2015) dos documentos de política de turismo associados à Amazónia brasileira. Num segundo momento, avança-se para uma aplicação de um questionário a um conjunto de stakeholders do turismo da amazónia, nomeadamente associados ao CCAC. O questionário é aplicado on line através do google forms recorrendo à técnica Delphi, a qual visa alcançar o consenso entre os especialistas selecionados (Moreira e Santos, 2020). O questionário, após ter inquirido sobre o perfil sócio-demografico dos respondentes, assenta em dois grandes grupos de questões, nomeadamente: (i) Principais ações/medidas/estratégia…
subject: Extended abstract
  topic: section
subject: Planeamento Turístico
  topic: keywords
subject: Sustentabilidade
  topic: keywords
subject: Mudanças Climáticas
  topic: keywords
subject: Amazónia
  topic: keywords
creator: Cláudia Helena Nunes Henriques
creator: Jacqueline Maria Corá
creator: Carlos Miguel Afonso
rights: Copyright (c) 2024 INVTUR Proceedings
date: 2024-12-27
publication date: 2024-12-27
starting page: 1057
ending page: 1059

Social Networks, tourism, and experiences
type: item
description: Objectives | The use of social media by tourists in the context of experiences is a topic that has gained recent importance. There are different motivations or factors that lead individuals to share this content on Social Networks (Arica et al., 2022). Some of the motivations that drive tourists to share these experiences have been classified under different principles. A first criterion distinguishes between self-centered motivations and those related to belonging and interaction with the community (Liu, Moyle, & Kralj, 2022). Another uses the distinction between intrinsic and extrinsic motivations (Wang, Qiu, & Ren, 2022). (Zhang, Yang, & Bai, 2022) combine the two mentioned criteria to obtain four types of motivations. Among these, we can highlight those related to self-development (self-centered and extrinsic). The aim of this work is, on one hand, to analyze the evolution of research regarding tourists' use of social networks in their experiences. On the other hand, it aims to determine which of these motivations are the most studied, focusing particularly on those related to self-development. Methodology | To carry out this analysis, a set of 60 articles indexed in the Web of Science (WoS) was extracted. No filters were applied to limit the publication date or the type of scientific document. Texts explaining tourists' behavior on social networks and the aspects and motivations most involved in analyzing tourism experiences were selected. After obtaining the articles, the VOSViewer program was used to analyze the contents. Main results and contributions | As a result, a conceptual map showing the relationships among the most relevant content in these studies has been obtained. Specifically, considering the content analysis conducted, three significant aspects are differentiated in the study of social media usage, motivations, and experiences. Firstly, concerning factors and motivations, self-congruence stands out as the main intrinsic factor studied in the fie…
subject: Extended abstract
  topic: section
subject: Tourism marketing
  topic: keywords
subject: social networks
  topic: keywords
subject: content analysis
  topic: keywords
subject: tourism experiences
  topic: keywords
subject: self-congruence
  topic: keywords
creator: Sergio López Salas
creator: Ana Moreno-Lobato
creator: Barbara Sofía Pasaco-González
creator: Elena Sánchez-Vargas
rights: Copyright (c) 2024 INVTUR Proceedings
date: 2024-12-27
publication date: 2024-12-27
starting page: 1053
ending page: 1055

Creative Sketching and the Traveller’s Experience
type: item
description: I do not understand what is wanted here. The act of creative sketching can enhance a traveller's experience in many ways. Drawings are much more than snapshot recordings of a place or thing. The value of sketching lies in the meditative process rather than an aesthetic evaluation of the product. Sketching is a way of creating reverence, and dignifying the subject. Paul Woodruff explains the idea of reverence as being contextual and situational. Reverence is like a language, he says, in that it is not an isolated activity (Woodruff, 2014). Woodruff writes about music and theatre and justice, as examples of reverence. Drawing could be included in his analysis. For example, drawing the inside of a church, or a couple resting on a bench, is perceived as respectful rather than intrusive and voyeuristic. This is a contextual activity which involves more than the isolated self of the artist. The traveller's heightened attention on a subject is an active meditation, unlike many tourism experiences which are essentially a passive looking-at-things. The unmediated experience of drawing connects the artist to the place in ways that can strengthen one’s virtues of compassion, awe and insight. Thus, creative drawing can be described as a type of “ethical labour” (Smith & Duffy, 2004). Frederick Franck describes drawing as a way of "retrieving the lost art of seeing" (Franck 1993). In an almost unconscious proprioception between vision, mind and hand, sketching is an activity that transcends routine perception, and results in what could be described as a religious experience. Similarly, the 'peak experiences' described by Abraham Maslow (Maslow, 1970), and the 'flow' experiences described by Mihaly Csikszentmihalyi (Csikszentmihalyi, 1990), both involve an immersive activity that creates a feeling of oneness and connection to all of existence. This is a lot to claim on behalf of a modest tourist activity, but it is a common observation amongst religious thinkers. William James, f…
subject: Extended abstract
  topic: section
subject: sketching, creativity, religious experience, meditation, reverence
  topic: keywords
creator: Stephen Haller
rights: Copyright (c) 2024 INVTUR Proceedings
date: 2024-12-28
publication date: 2024-12-28
starting page: 1051
ending page: 1052

COVID-19, Mental health, and integration of public policies in planning tourism
type: item
description: We consider seven premises on which we point out some references here: 1) Tourism is an area of research, activity and planning of a necessarily multi, inter and transdisciplinary nature (CIRET, 1994; Pires, 1998; Max-Neef, 2005 ; Farias, Sonaglio and Ferreira, 2019; Rigolot, 2020; Neto (s/d); 2) despite being a social phenomenon in which economic aspects are visible, there is still a lack of studies that simultaneously address aspects related to sharing of its benefits; 3) the phenomenon necessarily requires and depends on communication and relationships between people; 4) when planning the activity, several public and private policies must be taken into account which, to be effective, require to be integrated with each other; 5) the recent pandemic caused by SARS-CoV-2 profoundly changed people's ways of life, causing severe impacts on the world economy and, consequently, on tourism, especially in its economic/social aspects; 6) COVID-19 has left numerous consequences, particularly in mental health, which has led health authorities and researchers to focus on studies and policies that can mitigate this damage (OPAS, 2021; 2022; 2023a; 2023b); 7) tourism, as an activity based on peace and respect for socio-biodiversity, can be a means that facilitates a broader view towards the recovery of the economic aspects of different sectors, with the restoration of people's health (Buckley and Cooper, 2020; Labib et al., 2022; Pitkänen, et al., 2023). Discussing tourism with health as its central axis is an exceptional challenge, as everything happens simultaneously – what we see or study at a given moment are, in fact, slices of the reality of a continuum of human actions. In this process, there is no chain of facts in sequence. The discussion was based on evidence identified in published work on the consequences caused by COVID-19 on mental health, which left relationships between people quite fragile and communication very sensitive. This scenario encourages bringing tour…
subject: Extended abstract
  topic: section
subject: Mental health
  topic: keywords
subject: COVID-19
  topic: keywords
subject: Tourism
  topic: keywords
subject: Public policies
  topic: keywords
creator: Iara Lucia Gomes Brasileiro
creator: Helena Luna Ferreira
creator: Rayane Ruas
creator: Walter Neto
rights: Copyright (c) 2024 INVTUR Proceedings
date: 2024-12-19
publication date: 2024-12-19
starting page: 525
ending page: 527

Exploring Accessibility Challenges in the Hospitality
type: item
description: Aims | This article addresses the differentiated dimensions of accessibility in the hospitality sector, focusing specifically on the needs of guests with disabilities, special those with physical impairments. The objectives are to: (i) identify the multiple challenges that people with physical impairments face when accessing hospitality services, focusing in the two phases of the guest cycle, before and during the stay (ii) provide rich and detailed insights into the lived experiences of participants to provide a holistic understanding of their perspectives (iii) give voice to guests with physical impairments. Methodology | This study utilized a qualitative methodology and was conducted using a focus group. The study, carried in Portugal, focused on PwPI and their experience before and during their stay when travelling. The questions were structured based on the literature review and were ordered from the most general to the most specific topic. The focus group were recorded with the due consent and fully transcribed. The data were analysed using NVIVO 14. Results and Contributions | The study helps to identify potential solutions and recommendations for improving accessibility and to ensure that the hospitality industry is more responsive to the needs of people with physical impairments. By eliciting the voices of those directly affected, the study contributes to a more comprehensive and empathetic approach to accessibility. Theoretical inputs will be provided to the hospitality industry. Limitations | The analysis undertaken was restricted to PwPI and restricted to Portugal. The study should be expanded to other groups, namely to people with sensory and cognitive impairments and extended to other geographical areas. Moreover, the study, essentially exploratory and qualitative, was conducted using a focus group including only PwPI. In addition the sample should be larger and a quantitative study can be carried out to measure the impact of some variables such age, d…
subject: Full paper
  topic: section
subject: Guests with disabilities | Guests with Physical Impairments | Accessibility | Hospitality sector| guest cycle | SGD
  topic: keywords
creator: Susana Vasconcelos Mesquita
creator: Sofia Almeida
rights: Copyright (c) 2024 INVTUR Proceedings
date: 2024-12-28
publication date: 2024-12-28
starting page: 1097
ending page: 1112

Tranforming the online experience of environmental tourism:
type: item
description: In the digital age, online presence is essential to promote environmental tourism and provide up-to-date information about Conservation Units (CU). The State Environmental Institute (INEA) of Rio de Janeiro recognized this need when creating the "Parques Estaduais RJ" visitor website. Which offers visitors essential information about themselves, encourages sustainable tourism and environmental awareness. However, managing the website and the data associated with it has become a challenge. Its 1st version appeared in 2017, by the Terra Institute for Environmental Preservation, with resources from the Atlantic Forest Fund. For the update, ArcGIS Enterprise[1] was used, which is an application development platform from Esri[2], using the Experience Builder tool, which allows users to create interactive web applications. This project describes how the site's migration to Enterprise has revolutionized the way INEA manages its information, spatial data and the provision of eco-tourism. [1] About ArcGis Enterprise and Experience Builder, visit:< https://www.esri.com/content/dam/esrisites/en-us/events/conferences/2020/developer-summit/arcgis-enterprise-architecting-your-deployment.pdf> [2] Environmental Systems Research Institute - leading geographic information systems (GIS) and mapping company
subject: Full paper
  topic: section
subject: conservation units, tourist regions, arcgis enterprise
  topic: keywords
creator: Renata Fernandes Teixeira
rights: Copyright (c) 2024 INVTUR Proceedings
date: 2024-12-27
publication date: 2024-12-27
starting page: 819
ending page: 832

Aprendizagens in loco proposta interdisciplinar. Bacharelado em Turismo – IFSP-CBT
type: item
description: Objetivos | O objetivo geral dessa proposta piloto foi a utilização das aprendizagens in loco para os discentes do curso de Bacharelado em Turismo, do Instituto Federal de Educação Ciência e Tecnologia de São Paulo (IFSP), Campus Cubatão (CBT) na cidade de Santos (SP-Brasil), buscando validar os aspectos como a flexibilidade curricular, interdisciplinaridade, e sobretudo a integração dos conteúdos e componentes curriculares nos semestres iniciais do curso, consistindo assim, numa estratégia ligada à permanência, diminuição da evasão e aumento do êxito estudantil no curso, através de atividades do tipo aprendizagens in loco. O presente texto reflete o trabalho realizado por 2 semestre letivos de atividades (2023/1 e 2023/2), divididas em dois blocos estruturados. O destino turístico eleito para essas atividades foi a cidade de Santos, devido sua consolidação, segmentação turística, proximidade geográfica com o IFSP-CBT, campus ofertante do curso de Bacharelado em Turismo, além da parceria estabelecida com a Secretária de Turismo da cidade, que oferece isenção das taxas de visitação, aos atrativos turísticos para os discentes e docentes. O primeiro bloco contou com 3 atividades, e o segundo bloco com mais 3 atividades, todas sequenciais e relacionadas aos componentes curriculares ofertados para os discentes, inscritos respectivamente no primeiro semestre letivo, e segundo semestre letivo (turmas iniciais do ciclo formativo). Metodologia | O presente texto buscou refletir sobre as aprendizagens in loco, utilizando-a como estratégia metodológica interdisciplinar no curso de Bacharelado em Turismo. O curso de Bacharelado em Turismo do (IFSP-CBT), teve início em 2018, entretanto passou por reformulação em 2023, e em sua última versão do Projeto Pedagógico de curso (PPC) propõem-se a integração dos conteúdos e componentes curriculares do curso. Surgindo, assim a proposta piloto de dois blocos estruturados de atividades, ao longo de 2 semestre letivos (2023/1 e 2023/2), com…
subject: Full paper
  topic: section
subject: Aprendizagens in loco, interdisciplinaridade, Bacharelado em Turismo, Instituto Federal de Educação Ciência e Tecnologia de São Paulo
  topic: keywords
creator: Valéria Luiza Pereira Fedrizzi
creator: Thiago Rodrigues Schulze
creator: Marina Duarte Gomes Silva
rights: Copyright (c) 2024 INVTUR Proceedings
date: 2024-12-28
publication date: 2024-12-28
starting page: 1077
ending page: 1095

The importance of certification in health and wellness tourism
type: item
description: Objectives | The main objective of this paper is to understand the importance of certification in health and wellness tourism, especially in the Termas de São Pedro do Sul, and also to understand the perception of those responsible for local tourism accommodations, restaurants and recreational companies on the subject. The specific objectives are to: (1) reflect on the importance of the various types of certification and good practices linked to sustainability in the health and wellness tourism sector; (2) identify the requirements and impacts that the existing certifications pursued by Termas de São Pedro do Sul have on business management and on stakeholders in the destination; (3) analyze whether the rest of the destination's tourism offer values this commitment to certification, reflect on its impacts and what measures they take in relation to sustainability; (4) and define sustainable development guidelines for Termas de São Pedro do Sul. Methodology |The chosen methodology is based on a mixed qualitative and quantitative approach, based on data collection linked to the consultation of various documents and secondary data on the subject and case study, as well as the application of surveys to (47) local business owners of tourism accommodation, restaurants and recreational tourism companies present in the Termas de São Pedro do Sul, and also an interview with the Administrator of Termalistur, E.M., S.A., the company responsible for managing the Termas de São Pedro do Sul. Main Results and Contributions | The results of the surveys applied to the existing tourism offer at the Termas de São Pedro do Sul show that the vast majority confirmed that sustainability is one of the main trends in the evolution of tourism destinations, reinforcing the fact that customers are concerned about issues related to sustainability. With regard to certification programs, it prevailed that certification is a differentiating factor that brings improvement to companies, however, the …
subject: Full paper
  topic: section
subject: Health and Wellness Tourism, Certification, São Pedro do Sul, Sustainability, Tourism Destinations.
  topic: keywords
creator: Ricardo Jorge da Costa Guerra
creator: José Alexandre Martins
creator: Daniela Pereira
rights: Copyright (c) 2024 INVTUR Proceedings
date: 2024-12-29
publication date: 2024-12-29
starting page: 1301
ending page: 1313

Nudges in Thermalism
type: item
description: At the current juncture of society, it can be observed that different ways of changing behaviour have been tested, through experiments, using a system of nudges in different areas of science. Improving decisions about health, wealth and happiness was the challenge set by Thaler and Sunstein (2008) in their work. Tourism is an industry with high growth potential, and with sustainability and health in mind, wellness is the type of tourism of choice for the tourist of the future (Buxton & Michopoulou, 2021). Despite its importance in public policies and the private sector, according to Souza-Neto et al. (2022) tourism is still a little researched area and it is necessary to identify the contributions of behavioural sciences so that people move in the best direction in an easier way. People are increasingly aware of the importance of taking care of their health and are looking for solutions to improve their quality of life (Campon-Cerro et al., 2020). Integrated into wellness through its attractiveness, thermal baths could become an effective antidote to current public health challenges (Erfurt & Cooper, 2009). Many authors have confirmed this evidence (Kazakov & Oyner, 2021; Mendonca et al., 2021; Pinos Navarrete & Shaw, 2021)but few have been concerned with how to communicate this trend. Due to the relevance of this topic and the lack of studies that synthesize the implications of nudges in thermalism, the aim of this research is to analyse and synthesise the existing literature on the application of nudges; and to provide a consolidated view on the emerging subject of nudges and apply it to thermalism. Considering the directions of this study the following research question was raised: Q1 - What kind of nudging is suggested as communication strategy for thermalism? To study communication in thermalism, this article deepens the knowledge about nudges and considers the main influences addressed in the literature review to stimulate the practice of thermalism. As system…
subject: Full paper
  topic: section
subject: Strategic Communication; Thermalism; Nudge; Wellbeing
  topic: keywords
creator: Vera Antunes
creator: Cristina Estevão
creator: Gisela Gonçalves
rights: Copyright (c) 2024 INVTUR Proceedings
date: 2024-12-29
publication date: 2024-12-29
starting page: 1281
ending page: 1300

A atividade do turismo rural no município de Boa Esperança no Sul de Minas Gerais
type: item
description: Boa Esperança is a municipality located in the south of Minas Gerais, where some tourist itineraries were created, in relation to rural tourism, the tour includes visits to farms producing special coffees, gin production, Manga-larga horse breeding Marcher, extreme sports, adventure, gastronomy, culture and nature. In this sense, for Alves (2022), the rural landscape does not mean the present and the static, it does not represent a “photo” of the space at that moment, the landscape is dynamic and is the result of a broad and multi-scale process. In this sense, the general objective of this article is to analyze the tourist itineraries aimed at rural tourism in Boa Esperança and establish a relationship with the Xícara da Silva coffee shop, this being the end point of the tours as an anchor point, in which the coming from the association of specialty coffee producers in Serra da Boa Esperança, this being defined as a new geographic object in the city.
subject: Full paper
  topic: section
subject: Turismo rural, Cafés especiais, Cafeteria Xícara da Silva, Objetos Geográficos, Boa Esperança-MG (Brasil).
  topic: keywords
creator: Alex Ferreira Agustinho
rights: Copyright (c) 2024 INVTUR Proceedings
date: 2024-12-30
publication date: 2024-12-30
starting page: 1263
ending page: 1279

Tools for a geopolitics of tourism. Equality spatial analysis of tourism resources and attractions: the case of Tehran Province
type: item
description: This work stands out for its pioneering application of geopolitical analysis principles to the realm of tourism and its sustainable management. This groundbreaking approach contributes to a deeper understanding of the impacts of tourism on destinations and provides new perspectives for optimizing tourism management policies, while promoting sustainability in tourism destinations. The general objective of this study is to introduce the use of the integrated analysis of political, economic and social dynamics in a defined geographical area – characteristic elements of geopolitics analysis – for the identification of inequalities and spatial imbalances in the context of tourism. To this end, the specific aim of this research is the experimental use of geographic information systems (GIS) to understand the differences and variations in tourism services in the province of Teheran (Iran), chosen as case study. In this article, the primary resources of tourism in Tehran Province were examined, and the natural (northern mountain ranges of the province) and cultural-historical (the royal road of Khorasan in the east and the ancient region of Rey in the south of the province) capacities were identified. Equal and integrated zones were extracted with neighborhood provinces. The results indicate that political boundaries have weaknesses and damage in terms of political management of the tourism sector and will have negative geopolitical consequences for the tourism sector.
subject: Full paper
  topic: section
subject: Geopolitics of tourism
  topic: keywords
subject: spatial equality
  topic: keywords
subject: equality zone
  topic: keywords
subject: tourism resources
  topic: keywords
subject: SD16
  topic: keywords
subject: SDG11
  topic: keywords
creator: Fabio Carbone
creator: Athare Ayashi
rights: Copyright (c) 2024 INVTUR Proceedings
date: 2024-12-29
publication date: 2024-12-29
starting page: 1243
ending page: 1261

Factors influencing tourist experience and satisfaction: The case of sustainable green products
type: item
description: Sustainability is a factor that cannot be ignored today, neither in investment decisions nor in political decisions on the planning and management of tourism destinations. The creation of green products is therefore a fundamental requirement to attract tourists without jeopardizing the sustainability of the ecosystems in which tourism takes place. This study seeks to understand what factors influence the buyer behavior of tourists when consuming green products. A mixed research approach was used in which tourists and visitors who have visited and/or consumed products classified as natural or green were interviewed by means of a questionnaire. According to the results, consumers consider it important to protect the environment and avoid environmental damage, where Governments play an important role in drafting legislation to protect the environment. Respondents have the awareness that the environment is deteriorating where environmental awareness is a reason for satisfaction and influences consumer behavior when purchasing tourism products. This suggests the need for significant investment in a wider range of ecological/green tourism products by the various tourism providers to attract and retain satisfied customers. The aim of this study is to develop a specific exploratory combinations factor for the buyer behavior of environmentally friendly products in the tourism sector, which will help stakeholders to make decisions and evaluate environmentally friendly measures and businesses contributing to the satisfaction of users who are sensitive to the issues of sustainability and environmental preservation.
subject: Full paper
  topic: section
subject: Sustainability, tourism, consumer experience, satisfaction, green products
  topic: keywords
creator: Vítor Manuel Pinto Figueiredo
creator: Ricardo Costa Guerra
creator: Eduardo Gonçalves
creator: José Alexandre Martins
rights: Copyright (c) 2024 INVTUR Proceedings
date: 2024-12-29
publication date: 2024-12-29
starting page: 1227
ending page: 1241

Contextos de trabalho globais, nómadas digitais e áreas naturais. Reconfigurações funcionais e novos contextos laborais e recreativos nos coworks do interior centro de Portugal.
type: item
description: Resumo.
subject: Full paper
  topic: section
subject: Colaboração, Coworking, Espaços Rurais, Nómadas digitais, Lazer
  topic: keywords
creator: Vitor Roque
creator: Gonçalo Poeta Fernandes
rights: Copyright (c) 2024 INVTUR Proceedings
date: 2024-12-29
publication date: 2024-12-29
starting page: 1193
ending page: 1210

Innovation and Sustainable in rural tourism
type: item
description: Objectives: Rural tourism has a high potential to stimulate local economic growth and social change due to its complementarity with other economic activities, its contribution to income and job creation at the local level, and its ability to induce tourist demand throughout the year (UNWTO, 2022). This is why Pato (2015) has emphasized the three main purposes of tourism in Portugal: i) to offer those looking for the opportunity to relive the practices, values, and cultural and gastronomic traditions of rural societies, benefiting from a personalized welcome; ii) to contribute to the diversification of tourism at national level; iii) to contribute to the diversification of agricultural and rural activities, i.e. rural development. But in order to achieve these goals and attract considerable tourist demand, the tourism product must be both innovative and sustainable. Although these premises seem to be increasingly important in rural tourism (Lane et al., 2022), there is still little research on the subject, particularly in Portugal. So, based on a questionnaire survey of tourists, this paper aims to explore the reasons why tourists see sustainability and innovation in rural tourism enterprises as important characteristics for the success of tourist activity and the differentiation of these enterprises in an increasingly competitive tourist market. Methodology: To carry out this work, a questionnaire survey was administered to tourists who have stayed or are thinking of staying in rural tourism (TER) resorts. The survey consisted of six main sections: i) What motivates tourists to stay overnight in TER resorts; ii) Tourists' perceptions of rural areas; iii) Social, economic, and environmental sustainability in rural areas; iv) Innovation in TER resorts; v) Price per night; vi) Demographic data. The survey consists of 5-point Likert scales (in sections I and II), while the remaining sections include closed and multiple choice questions. In order to validate the survey, …
subject: Full paper
  topic: section
subject: Rural Tourism
  topic: keywords
subject: Sustainability
  topic: keywords
subject: Innovation
  topic: keywords
subject: Motivation
  topic: keywords
subject: Perception
  topic: keywords
creator: Filomena Loureiro
creator: Maria Lúcia Pato
creator: Paulo Reis
rights: Copyright (c) 2024 INVTUR Proceedings
date: 2024-12-28
publication date: 2024-12-28
starting page: 1173
ending page: 1191

Tourism trends in central region of Portugal
type: item
description: With continuous growth over the last few decades, tourism in Portugal has consolidated itself as a fundamental activity for generating wealth and employment, and there has been a diversification of destinations, where in addition to the historically best-known city regions, other less explored regions are gaining popularity in the search for authentic experiences. In this context, it is essential to highlight the importance of the Central Region, which is not only rich in historical and cultural heritage, but also has natural surroundings conducive to outdoor activities, ecological initiatives, and responsible tourism. The region comprises coastal and inland municipalities, marked by various diversities, potentialities, but also weaknesses in their NUTS III. Objectives | The aim was to identify distinct groups of municipalities with similar patterns, both in terms of value and the profile (correlation) of the time series, as well as spatial correlations of municipalities with high, low and outliers. Was also to evaluate the existence of differences between the region's NUTS III and to study the relational structure of the indicators under analysis. Methodology | We used data on tourism indicators (lodging capacity (LC), lodging capacity per 1000 inhabitants (LC1000), nights (N), nights per 100 inhabitants (N100), average stay (AS), guests (G), proportion of non-resident guests (PNRG), lodging incomes (LI), total incomes (TI), Rooms (R) and Bed occupancy net rate (BONR) for 2017 and 2022, provided by the National Statistics Institute, as well as the Official Administrative Map of Portugal, version 2023, from the Directorate General for Territory, to delimit the territorial units of the study area, namely municipalities and NUTS III. Statistical analysis was performed using IBM SPSS 29.0.1 and R 4.3.2, integrated with the GIS application ArcGIS Pro 3.2. In the cluster and outlier analysis, the Global Moran index (I) (Anselin, 1995) was used as a local indicator of the…
subject: Full paper
  topic: section
subject: Indicadores de turismo, estatísticas do turismo, sector turístico, mapeamento de clusters, análise espaço-temporal
  topic: keywords
creator: Manuel Brito
creator: Carlota Lemos
creator: Maria Lúcia Pato
rights: Copyright (c) 2024 INVTUR Proceedings
date: 2024-12-28
publication date: 2024-12-28
starting page: 1157
ending page: 1171

Religious pilgrimages as a mechanism for the preservation of tangible and intangible heritage: the case of KwaZulu-Natal Province
type: item
description: Religious pilgrimages as a mechanism for the preservation of tangible and intangible heritage: the case of KwaZulu-Natal Province Nompumelelo Linda1 Department of Recreation and Tourism, Faculty of Humanities and Social Science University of Zululand KwaDlangezwa 3886, South Africa https://orcid.org/0000-0002-8951-9639 Email: LindaNO@unizulu.ac.za Abstract Keywords: Religious pilgrimage, tangible and intangible, heritage, low-density areas, preservation Objectives To ascertain the tangible and intangible attributes of pilgrimage destinations in the low-density areas; To identify the tangible and intangible heritages that are packaged for tourists and pilgrims in the study area; To explore the perceptions of respondents on the preservation of pilgrimage destinations in low-density areas; To find out if district municipalities support the enhancement of pilgrimage destinations and tourism development; To formulate a mechanism for preserving the religious pilgrimages within the low population density areas. Methodology Research methodology is a set of procedures and methods that are used to carry out a search for knowledge and to achieve the research objectives (Jennings, 2018). This paper discusses the methodological procedures and techniques that were employed in the study. A mixed method research design was adopted, which suggests that both quantitative and qualitative modes of research enquiry were used during the collection, analysis and interpretation of data (Taherdoost, 2017). This mixed method research design was seen as a formal, objective and systematic process for generating information about this study. The design is appropriate to collect the necessary data on “the tangible and intangible attributes of pilgrimage destinations in the low-density areas”; the tangible and intangible heritages that are packaged for tourists and pilgrims in the study area”; “the perceptions of respondents on the preservation of pilgrimage destinations in low-density areas”; “i…
subject: Full paper
  topic: section
subject: Religious pilgrimage, tangible and intangible, heritage, low-density areas, preservation
  topic: keywords
creator: Nompumelelo Linda
rights: Copyright (c) 2024 INVTUR Proceedings
date: 2024-12-28
publication date: 2024-12-28
starting page: 1139
ending page: 1155

Social Networks and the Engagement of the Resident Community in the Promotion of Tourism
type: item
description: Objectives | The Maceira - Embaixadores d'Aldeia project, promoted by the Associação de Promoção Social, Recreativa, Desportiva e Humanitária de Maceira (APSRDHM), Fornos de Algodres-Guarda, is a project that aims to combat the exodus and depopulation of the interior, promoting active ageing, intergenerationalism and the collective participation of the village population, preserving its cultural, heritage and tourist identity, while at the same time developing solid strategies to promote tourism and repopulation. One of the project's activities is Maceira Digital, which aims to use social media to boost the project as a whole. Social media is currently an indispensable tool in modern society, as it connects people across geographical distances. Although they are usually associated with busy urban areas and highly populated regions, their importance in low-density territories cannot be underestimated (Cunha et al., 2022). These digital platforms have proven to be especially important in these territories, offering countless opportunities for individuals and communities, bringing a range of social, economic and cultural benefits (Onitsuka, 2019). Low-density territories, which include rural areas (such as the village of Maceira), small towns and remote regions, often face unique challenges due to their dispersed populations and limited access to various resources, particularly communication resources. Social media platforms, which include social networks, have emerged as a tool for standardizing access to and availability of content, allowing residents of low-density areas to overcome geographical barriers and access a world of possibilities, as well as enabling the territory to be revitalized through new forms of integration, valuing material and immaterial resources and local products as components of the collective socio-cultural heritage (Marques, 2010). As part of the project, the Maceira Digital activity consisted of: (i) creating profiles of the Association on …
subject: Full paper
  topic: section
subject: Community
  topic: keywords
subject: Depopulation
  topic: keywords
subject: Digital communication
  topic: keywords
subject: Social networks
  topic: keywords
subject: Tourism
  topic: keywords
creator: Vitor Roque
creator: Ricardo Guerra
creator: Ana Lopes
creator: Cristina Rodrigues
creator: Elsa Ramos
creator: António Oliveira
rights: Copyright (c) 2024 INVTUR Proceedings
date: 2024-12-28
publication date: 2024-12-28
starting page: 1113
ending page: 1137

MICE Events: Challenges and Opportunities to the Tourism Sector
type: item
description: Objetives | Business and professional travel is one of the oldest forms of travel. Business tourism has grown exponentially in recent years and is seen as a huge opportunity for the sector. Specifically, MICE refer to Meetings, Incentives, Conferences, and Exhibitions that can be held to perform business tourism (Smagina, 2017). The Meetings refers to a number of events such as: daily meetings, annual meetings, or weekly meetings, which intended to add value through communication, celebrations or training activities, among others. Meetings can also vary in size. Meeting venues differ depending on participation and meeting style, ranging from formative meetings, lectures, seminars, workshops or panel discussions, presentations, or product launches (Swarbrooke & Horner, 2012). Meetings allow the ideals of organizations to be put into practice as well as communication processes between employees, customers, and other stakeholders (Davidson & Cope, 2003). Incentive trips are considered an important tool by organizations and have served as an introduction to human resource management theories, recognizing the work of employees, not in a monetary way, but in a tangible way (Swarbrooke & Horner, 2012). These trips have been used to motivate, recognize employees for their work and/or increase commitment between the organization and the employee (Pizam, 2005). Incentive trips, or corporate hospitality, have a more direct link with leisure tourism due to the strong recreational nature associated with them, in the sense of rewarding employees (Everard, 2010). The incentive market is made up of two sub-sectors: individual or group incentives. Group trips encourage team spirit and a sense of belonging with a large number of people, while individual trips focus essentially on the same objectives, but with a smaller number of people, usually up to 20 (Witt et al., 1992). These trips usually consist of an itinerary of accommodation, transportation, special events or other options t…
subject: Full paper
  topic: section
subject: Tourism Business, MICE, Hospitality trends
  topic: keywords
creator: Susana Silva
creator: Catarina Jardim
creator: Cândida Silva
creator: Dora Martins
rights: Copyright (c) 2024 INVTUR Proceedings
date: 2024-12-28
publication date: 2024-12-28
starting page: 1061
ending page: 1076

Beyond check-in: How content and storytelling strategies are game changers for a hotel's digital identity
type: item
description: Objetivos | Considerando o habitual modus operandis da indústria hoteleira, um hotel de cinco estrelas apresenta a obrigatoriedade de oferecer uma elevada qualidade em todos os seus serviços, principalmente nas operações que envolvem interações diretas com os seus hóspedes (Dimitrios et al., 2023). De acordo com os resultados de Juliana et al. (2022), para conseguir prosperar perante a sua concorrência, qualquer empresa deve ser capaz de criar estratégias de marketing eficazes de curto e longo prazo. No setor hoteleiro, torna-se ainda mais fundamental que deixe de existir um foco extremo na promoção direta de serviços online, e que a sua presença digital não seja apenas customer-centric, para que seja possível beneficiar de todas as vantagens proporcionadas pelo marketing digital (Bhandari & Viktor A. Sin, 2023). Apesar dos meios digitais contribuírem positivamente para uma melhoria do desempenho hoteleiro, um hotel continua vulnerável a variadas ameaças e riscos que podem surgir online. Desta forma, é fulcral que os gestores hoteleiros apresentem um conhecimento aprofundado de marketing digital e sejam orientados para rápidas soluções, de forma a beneficiarem das melhores e mais atuais ferramentas e implementarem as estratégias digitais mais eficazes, principalmente no caso dos hotéis de luxo, que dependem significativamente das vantagens competitivas de que gozam. Este estudo foca-se na análise do impacto das estratégias de conteúdo e storytelling na construção da identidade digital de um hotel. Num mundo cada vez mais tecnologicamente avançado, e com novidades a surgirem online a um ritmo frenético, espera-se que a presença digital de uma marca hoteleira envolva uma panóplia de procedimentos, métodos e objetivos bem definidos que reflitam a sua imagem e personalidade. Em simultâneo, espera-se que os conteúdos desenvolvidos criem uma relação próxima com todos os clientes, qualquer que seja a plataforma digital, e em todas as fases da jornada do consumidor (Banyeva…
subject: Full paper
  topic: section
subject: Hotelaria, Redes sociais, Marketing de conteúdo, Identidade digital, Marketing digital
  topic: keywords
creator: Maria Beatriz Maia
creator: Cristina Mouta
rights: Copyright (c) 2024 INVTUR Proceedings
date: 2024-12-28
publication date: 2024-12-28
starting page: 1037
ending page: 1049

The Implementation of the Sustainable Development Goals in Alentejo's Rural Tourism Units and their Communication
type: item
description: Em 2015 foi criada a Agenda 2030, uma agenda para a sustentabilidade, herdeira dos Objetivos do Desenvolvimento do Milénio. Esta conta com 17 Objetivos para o Desenvolvimento Sustentável (ODS), os quais se subdividem em metas e indicadores, visando o desenvolvimento sustentável do planeta como um todo. Os objetivos traçados de forma generalista, pressupõe a adaptação e integração na realidade política de cada país, assim como a adaptação a cada sector de atividade (Cabaço et al, 2017). Em Portugal, no que concerne ao Turismo no Espaço Rural (TER), são várias as empresas que adquiriram a certificação Biosphere, uma certificação que adapta os 17 ODS ao turismo. Contudo, a que se coloca é, se um potencial cliente, antes de adquirir o serviço oferecido por um TER, consegue, através da informação que lhe é dada pela empresa através da comunicação digital (através do site, redes sociais, etc), perceber que aquela empresa é sustentável, e trabalha para contribuir para a sustentabilidade do planeta? O presente trabalho teve dois grandes objetivos. Por um lado, verificar, através dos dados disponibilizados pela Biosphere, no seu Website, sobre os diversos empreendimentos turísticos certificados, em que ponto se encontra o contributo dos TER do Alentejo, para alcançarmos a agenda 2030. Ao mesmo tempo, tendo em conta as metas adotadas para os empreendimentos turísticos pela Biosphere com vista a alcançar e medir o progresso dos 17 ODS neste tipo de sector e empresa, tentamos perceber como é que os diversos TER, através dos seus sites, coração da comunicação digital, fazem chegar aos potenciais clientes, aqueles que não conhecem o TER e nunca experienciaram in loco o seu produto, as ações que estão a tomar para se tornarem mais sustentáveis.
subject: Full paper
  topic: section
subject: SDG
  topic: keywords
subject: Sustainability
  topic: keywords
subject: Rural Tourism
  topic: keywords
subject: Alentejo
  topic: keywords
subject: Digital Comunication
  topic: keywords
creator: Luis Filipe Fialho
creator: Victor Sacramento Figueira
rights: Copyright (c) 2024 INVTUR Proceedings
date: 2024-12-28
publication date: 2024-12-28
starting page: 1005
ending page: 1022

Paradoxos no uso da Inteligência Artificial nas experiências turísticas em Portugal: A perspetiva de turistas nacionais
type: item
description: Objetivos | Face à crescente transição digital e à progressiva disponibilização e aquisição de informação, deparamo-nos com um cenário que proporciona, de modo exponencial, o desenvolvimento da Inteligência Artificial (IA) no setor do turismo. Neste enquadramento, encontrámos vários estudos que reconhecem o potencial da transição digital na melhoria das experiências turísticas, no desenvolvimento de práticas mais sustentáveis, no aumento da participação dos cidadãos na tomada de decisão relativamente às práticas turísticas e, também, na capacidade de oferecer serviços de maior qualidade e experiências mais personalizadas (Seetanah & Fauzel, 2023; Zeqiri et al., 2020). No entanto, a utilização de meios tecnológicos avançados, tem apontado diversos paradoxos associados aos diversos processos de implementação e desenvolvimento da IA, em vários setores económicos (e.g., turismo). São exemplos de paradoxos: (i) os problemas relacionados com cibersegurança e privacidade da informação extraída sobre os turistas; (ii) a descontextualização da informação extraída, colocando em causa a oferta turística; (iii) a ameaça de redução do contacto humano nos locais turísticos; (v) o aumento do desemprego no setor potenciado pela automação (Du & Xie, 2021); (vi) ou ainda a incapacidade de controlar os dados obtidos, a falta de profissionais habilitados e a falta de confiança e de transparência no desenvolvimento de IA (Kirtil & Aşkun, 2021). Face a esta realidade, o presente artigo pretende analisar o uso da IA nas experiências turísticas em Portugal, tendo em conta a perceção de turistas nacionais em relação à utilização atual e futura de IA no turismo. Metodologia | A partir de um estudo exploratório (ainda em desenvolvimento), realizado no segundo trimestre de 2023, procuramos analisar como a crescente tendência do setor para apostar na transição digital tem afetado as experiências turísticas em Portugal. Mais concretamente, foi a partir de um inquérito por questionário online e d…
subject: Full paper
  topic: section
creator: Márcia Patrícia Silva
creator: Maria João Vaz
rights: Copyright (c) 2024 INVTUR Proceedings
date: 2024-12-28
publication date: 2024-12-28
starting page: 1023
ending page: 1036

“Ryanair celebrates 20 Years of operations in Faro”: o que mudou nos modelos de negócio em aviação comercial?
type: item
description: Num comunicado de imprensa em finais de maio de 2023, a companhia aérea de baixo custo irlandesa Ryanair informava o mercado que “Ryanair celebrates 20 years of operations in Faro” (Ryanair, 2023). Esse foi o mote para a presente investigação, ao tentar-se avaliar o que mudou nos modelos de negócio em aviação comercial e, igualmente, nos destinos e mercados turísticos, nestes 20 anos. Efetivamente, tem-se assistido a uma alteração profunda no mercado da aviação comercial, passando-se dos típicos voos charters para destinos turísticos, para uma proliferação e domínio dos modelos de aviação de baixo custo. Deste modo, o principal objetivo desta investigação será verificar quais as companhias aéreas e seus modelos de negócio que operavam em 2003 e aquelas que operam atualmente e, igualmente, se também existem grandes diferenças nas principais origens de tráfego turístico para o aeroporto de Faro. Os resultados obtidos evidenciam profundas alterações no mercado com a maioria dos voos operados atualmente por companhias aéreas de baixo custo (CABC) em detrimento doutros modelos de negócio, assim como, num crescimento e diversificação dos principais mercados e destinos emissores para o Algarve.
subject: Full paper
  topic: section
subject: Aeroporto de Faro, Algarve, Companhias Áreas de Baixo Custo, Modelos de negócio em aviação comercial, Ryanair
  topic: keywords
creator: Jorge Abrantes
creator: Rui Castro e Quadros
creator: Nuno Ricardo Dias
rights: Copyright (c) 2024 INVTUR Proceedings
date: 2024-12-28
publication date: 2024-12-28
starting page: 961
ending page: 987

The environmental responsibility of tourists and its implications on sustainable tourism experiences
type: item
description: Objetivos | Este estudo tem como objetivo explorar a interligação entre a fidelização dos turistas, o comprometimento com práticas ambientalmente responsáveis, o nível de envolvimento com o ambiente natural e as dinâmicas das relações que estabelecem com a comunidade local. Evidencia-se, assim, o papel central dos turistas na cocriação de experiências de viagem que se pautam pela sustentabilidade e benefícios sociais abrangentes para os envolvidos. Metodologia | O estudo adota abordagem quantitativa para analisar os dados obtidos em estudo previamente conduzido por Serra (2019), com uma amostra de 227 turistas que visitaram Santo Amaro no Maranhão, Brasil. O questionário abrangeu questões relacionadas a construtos validados anteriormente: consciência ambiental (Bertolini e Possamai, 2006); comportamento ambientalmente responsável (Lee, Jan e Yang, 2013); e, comportamento durante o passeio (Oliveira, Silva e Romero, 2021). As respostas foram registradas em escala Likert de 1 a 7 pontos, refletindo diferentes níveis de concordância ou discordância em relação aos itens. Para analisar os dados, calculamos a média de cada uma das variáveis, onde um valor mais elevado indicava maior concordância. Realizamos análises descritivas para resumir as características das experiências turísticas. Dividimos os dados em dois grupos distintos, para investigar as relações entre as variáveis de interesse. A integração dos resultados quantitativos e qualitativos possibilitou discussão abrangente e aprofundada sobre as viagens examinadas. Principais resultados e contributos | Os dados foram estratificados em dois conjuntos para assegurar sua comparabilidade. No primeiro conjunto, denominado ‘turistas novos’, agruparam-se os visitantes que estavam realizando sua primeira visita ao município de Santo Amaro, enquanto o segundo, intitulado ‘turistas leais’, consistiu os que já haviam desenvolvido um vínculo anterior, não se tratando de primeira visita. A distinção entre esses grupos foi efet…
subject: Full paper
  topic: section
subject: Turismo Sustentável, Responsabilidade Ambiental, Experiências Turísticas, Turismo de Base Comunitária, Autenticidade.
  topic: keywords
creator: Josefa Laize Soares Oliveira
creator: Ananda Aparecida Rossi Bastos
creator: Érika Sayuri Koga
creator: Jordana de Souza Cavalcante
creator: Paulo Henrique Assis Feitosa
rights: Copyright (c) 2024 INVTUR Proceedings
date: 2024-12-28
publication date: 2024-12-28
starting page: 941
ending page: 959

Collaborative learning projects in tourism in higher education
type: item
description: Collaborative learning processes in the field of tourism function as a dynamic and interactive pedagogical approach, that has been developed as part of exchanges between higher education institutions. This project methodology fosters co-operation between students, encourages collaborative work to achieve common learning objectives, which can take on different types such as case analysis, product design and development, market analysis and trends, good practices in the sector, international studies, among others. The procedures and techniques to be implemented require the definition of clear objectives, well-defined roles, assessment of individual and group performance, and the intervention of the teachers in charge to provide guidance and feedback throughout the project is of great importance. This article aims to present some projects developed in the field of tourism education and training, based on this methodology, between a Portuguese university (University of Aveiro) and a Brazilian university (FATEC de Lins).
subject: Full paper
  topic: section
subject: EDUCATION AND TRAINING, ONLINE LEARNING, HIGHER EDUCATION, TOURISM AND HOSPITALITY, COLLABORATIVE PROJECTS (COIL)
  topic: keywords
creator: Fernando Florim De Lemos
creator: Florbela Machado
creator: Sílvio Ribeiro
rights: Copyright (c) 2024 INVTUR Proceedings
date: 2024-12-27
publication date: 2024-12-27
starting page: 925
ending page: 939

Territorialização turística no município de Ouro Preto/MG
type: item
description: Objetivos: Ouro Preto, município mineiro situado na região sudeste do Brasil, distante cerca de 90km da capital do estado, Belo Horizonte, foi a primeira cidade brasileira a receber da Organização das Nações Unidas para a Educação, a Ciência e a Cultura (UNESCO), em 1980, a consagração como Patrimônio Mundial da Humanidade. O perímetro de proteção incluiu exclusivamente o distrito-sede, evidenciando especial e espacialmente o centro-histórico. Dessa maneira, acredita-se que seja salutar interpretar o território ouro-pretano através de uma perspectiva mais abrangente, pois a localidade é margeada por outros doze distritos, grande parte deles com potencial turístico aliado à herança histórica e cultural. Assim, o objetivo geral do trabalho consiste em analisar a relação que se constitui entre o turismo, patrimônio cultural e território, destacando os exemplos dos distritos de Lavras Novas (LN) e São Bartolomeu (SB). Busca-se, especificamente, debater sobre os processos de turistificação, patrimonialização e territorialização suscitados nessas localidades. Metodologia: No presente artigo, de estudo empírico, apresentam-se os resultados preliminares da pesquisa de doutoramento em Geografia vinculada à Universidade do Estado do Rio de Janeiro – UERJ e com período sanduíche na Universidade de Coimbra – UC. A pesquisa possui financiamento da Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES). Expõem-se os resultados do trabalho de campo realizado no ano de 2023, em três ocasiões distintas. Além da técnica de observação não-participante recorreu-se a aplicação de questionário semiaberto online com os visitantes que estiveram em pelo menos um dos dois distritos investigados. Justifica-se a escolha dos visitantes como grupo de agentes sociais, pois consistem fundamentais na turistificação dos lugares, bem como no desdobramento de processos de territorialização e desterritorialização. Principais resultados e contribuições: Nas duas localidades o fluxo de visit…
subject: Full paper
  topic: section
subject: Turismo, Patrimônio, Território, Espaço Rural, Ouro Preto.
  topic: keywords
creator: Erick Alan Moreira Ferreira
creator: Miguel Angelo Campos Ribeiro
rights: Copyright (c) 2024 INVTUR Proceedings
date: 2024-12-27
publication date: 2024-12-27
starting page: 905
ending page: 923

Social media as a digital brand tool to promote a tourism destination
type: item
description: In the current tourist scene, places and especially destinations compete against each other in an increasingly globalised market. In order to successfully compete, destinations work on developing a strong brand identity through effective positioning and the digitalisation has caused the business ecosystem to change the way businesses compete in the marketplace as well as the way that tourism services are perceived, consumed and accessed. There are different approaches in the literature of destination branding as is highlighted among others, in the work of Saraniemi (2011), who states that we can think about the concept of destination brand in several ways. Furthermore, it should be noted that the identity of a destination is determined by the interactions between stakeholders and consumers which also allows this author to add that “destinations should be viewed as an evolving brand process and not a fixed and completed identity” (Saraniemi, 2011, p. 253). The growing possession of indispensable technological devices among tourists has increased their access to e-marketing channels. The way tourists search and purchase tourism products and services are changing. Therefore, for destinations compete in today's marketplace, they need to have the most effective digital marketing tools to provides them a significant advantage. Based on this, the following section will discuss digital marketing tools that are affecting the tourism destinations. This study aimed to understand how social media is used to develop a digital brand and promote a tourism destination. More specifically, we aimed to characterize how digital marketing is used by municipalities as a strategy to promote a tourism destination; and how communication digital tools such Facebook and Instagram are used in the promotion of a tourism destination.
subject: Full paper
  topic: section
subject: Digital brand, digital marketing, social media, tourism destination
  topic: keywords
creator: Cândida Silva
creator: Susana Silva
creator: Ana Ferreira
rights: Copyright (c) 2024 INVTUR Proceedings
date: 2024-12-27
publication date: 2024-12-27
starting page: 867
ending page: 878

Pairing Experience in Olive Oil Tourism
type: item
description: Objectives | Olive groves and olive oil, as olive oil heritage, play an essential role in the economic, social and cultural structure of the Mediterranean civilization. When integrated with the tourism sector, is acts as a driving force for the development of rural regions. Whereas Olive Oil Tourism is a sector that links olive groves, olive oil, gastronomy, heritage and regional cultures and is present throughout the country, has the ability to show the identity marks of these destinations through the offer of unique experiences. The territory under study is the Northern of Portugal: Tr.s-os-Montes and Douro regions. Tr.sos- Montes is the second largest productive area of olive oil in Portugal, known for its native olive groves and terroir, allows the production of excellent Extra Virgin Olive Oils (EVOO) of Protected Designation of Origin (PDO) "Tr.s-os-Montes". The Douro region, that is recognized mainly for its wine, in the last decades has been recovering ancient olive grove in the same spaces where the wine-tourism has the main income and relevance, and, for that seems possible the opportunity of creating new experiences involving the olive oil in that contexts. As a response to the demand for authentic and cocreative experiences through the immersion of local cultures (Cayeman, 2014; Richards, 2010) and memorable, creative (Bezerra & Correia, 2019) and sustainable tourism experiences related to gastronomy, the aim of this study was to create a pairing menu for EVOO from the northern region of Portugal, boosting innovation in the olive oil and service and simultaneously promoting a unique and unusual gastronomic experience, focused on consumers looking to follow trends and experiences exclusive in Olive Oil Tourism. Methodology | The study applies qualitative methodology based on the guidelines of the International Olive Council (IOC) (2020, 2005). Three objectives were defined: (1) boosting innovation in the pairing of EVVO; (2) practical application of an Ol…
subject: Full paper
  topic: section
subject: Olive oil tourism; sensorial experience; extra virgin olive oil; North of Portugal; pairing; nutrition claims
  topic: keywords
creator: Bebiana Monteiro
creator: Mariana Oliveira
creator: Marta Quintas
creator: José António Silva
creator: Marcos Sousa
rights: Copyright (c) 2024 INVTUR Proceedings
date: 2024-12-27
publication date: 2024-12-27
starting page: 849
ending page: 866

Visual sensory experience secret behind the museum’s visitor photos: The Portuguese cod fishing museums
type: item
description: This research introduces online codfish museums published on Flickr by visitors as a way of analyzing the visual sensory dimensions of the visitor experience. The importance of analyzing online photos posted by visitors, in a pos-visiting context, is an excellent way of understanding the profile of the visitors and the visual sensory visitor experience. The aim of the study is to identify the codfish museums in the world and to analyze the visual dimensions of codfish museum visitors' experience by typologies. The case study findings are particularly interesting to the museum's management in the knowledge of the visitor profile and the visual experience to better adapt the experience to the visitor’s profile.
subject: Full paper
  topic: section
subject: cod fish museums; visitor experience; visual sensory experience; photography; Flickr data
  topic: keywords
creator: Bárbara Manuela de Jesus Mateiro
rights: Copyright (c) 2024 INVTUR Proceedings
date: 2024-12-27
publication date: 2024-12-27
starting page: 833
ending page: 848