Post-Covid-19 tourism consumer

Motivations and travel patterns

Abstract

The appearance of the 2019 coronavirus and the policies taken to combat it, led to a
transformation in the behavior of individuals. Thus, it has become essential for businesses
to adapt to the new consumer and their preferences. This research focuses on analyzing
the impact of Covid-19 on the tourism consumer, as tourism was one of the areas most
affected by the pandemic. Secondary data were used to investigate this influence.
The data demonstrate an agreement with the theoretical framework of the theme. There was
an increase in travel frequency for caravan trips/ road trips and GAP year, which allow
for social distancing. The main factors when taking a trip proved to be visiting family
and/or friends, nature, culture and sun/beach. Factors such as natural characteristics and
the level of security are relevant to loyalty to the destination. As expected, security proved
to be a factor of great importance in their choice. As for the sources of
information, recommendations from friends and family and online means stand out. It is
also interesting to state that, according to the sample under analysis, the implementation
of digital menus or QR Codes in restaurants is more important than the use of security
robots for hotels and airports.