Measuring the Impact of Hofstede's Cultural Dimensions on Tourist Behaviour

A Systematic Literature Review

Abstract

This article is based on a systematic literature review regarding the impact of Hofstede's cultural dimensions on tourist behaviour. The review process resulted in a final sample of 19 papers (from 2000 to 2023), included in 16 different journals that were used in the analysis. The study identified 19 tourist behaviours that are influenced by Hofstede’s cultural dimensions, namely: dynamic tourist activities, passive tourist activities, central city accommodation, transport by car, travel in groups, high distance of movement, high planning of movement, prefer to move clockwise, acquirement of holiday packages, acquirement of guided tours, willingness to pay for luxury holidays, willingness to go to famous holiday destinations, visiting culturally similar destinations, travel constraints of Bangladeshi solo female travellers, ethical behaviours, visitor satisfaction, intention to revisit a destination, complaint through public actions and complaint through private actions. It also highlights the differences between national cultural dimensions and individual cultural dimensions.