Visual sensory experience secret behind the museum’s visitor photos: The Portuguese cod fishing museums

Abstract

This research introduces online codfish museums published on Flickr by visitors as a way of analyzing the visual sensory dimensions of the visitor experience. The importance of analyzing online photos posted by visitors, in a pos-visiting context, is an excellent way of understanding the profile of the visitors and the visual sensory visitor experience. The aim of the study is to identify the codfish museums in the world and to analyze the visual dimensions of codfish museum visitors' experience by typologies. The case study findings are particularly interesting to the museum's management in the knowledge of the visitor profile and the visual experience to better adapt the experience to the visitor’s profile.