Calheiros-Lobo, Nuno, DEGEIT, University of Aveiro, Portugal

• ICIEMC Proceedings n.º 2 (2021): Proceedings of the 5th International Conference on Innovation and Entrepreneurship in Marketing & Consumer Behaviour, July 1-2, 2021 - Artigos
  The SUPWAVE Theory of International Marketing: an analogy between catching the best waves and foreign market entry decisions
  Resumo  PDF (English)