As formas de interação da Universidade Federal de Goiás por meio de sua Fan Page

Abstract

This work specifically refers to forms of interaction present in Fan Page of the Federal University of Goias (UFG), educational institution located in the Central-west region of Brazil.The methodology is based on the content analysis adapted to the context of the internet and works with the categories of reactive interaction and mutual crossestablished by means of theoretical deduction. The study analyzes 149 posts from Fan Page, the month of April 2013, of these 81 were made by UFG while 68 performed by users. The results show that the posture of communicational University denotes its concern with the transformations of society mediated communication in which the institutions fall into new vehicles to meet the demands that arise with the technological development and aggregate new practice their routines of informational production.