Customer Sustainable Behavior Prediction: A Literature Review. International Journal of Business Innovation, [S. l.], v. 3, n. 1, p. e36451, 2024. DOI: 10.34624/ijbi.v3i1.36451. Disponível em: https://proa.ua.pt/index.php/ijbi/article/view/36451. Acesso em: 12 feb. 2026.