“UFG contra a Dengue”: publicidade institucional e ações preventivas na Universidade Federal de Goiás – brasil

Abstract

It is essential to inform the academic community about the occurrence of dengue and ways to avoid it in a permanent process of awareness toward educational activities, strengthening the dissemination strategies established by the health services in Brazil. Accordingly, the Universidade Federal de Goiás (UFG) together with the Grupo Integrado de Ações contra a Dengue (GIAD) have been developing educational activities with a focus on prevention of dengue. One of these actions was the development of institutional advertising campaign based on the identification of potential breeding sites of mosquito disease virus. To achieve this goal, we presented a quantitative diagnosis of types of containers found in Fern Campus, located at the headquarters of Goiânia-Goiás for the production of advertising. In this campaign, were developed print and digital materials from that diagnosis, besides the production of GIAD logo and uniforms for use in all educational activities in school and academic spaces. So, with this initiative, has increased the visibility of institutional campaign, consolidating upcoming educational activities with a focus on prevention of dengue and other endemics.