No. 2 (2021): Proceedings of the 5th International Conference on Innovation and Entrepreneurship in Marketing & Consumer Behaviour, July 1-2, 2021

View No. 2 (2021): Proceedings of the 5th International Conference on Innovation and Entrepreneurship in Marketing & Consumer Behaviour, July 1-2, 2021

PROCEEDINGS OF THE 5TH INTERNATIONAL CONFERENCE ON INNOVATION AND ENTREPRENEURSHIP IN MARKETING & CONSUMER BEHAVIOUR, JULY 1-2, 2021

THEME: (POST)PANDEMIC CHANGES IN BUSINESS, MARKETING AND CONSUMER BEHAVIOUR

Published: 2022-07-18

Full Issue

Requires Subscription ICIEMC 2021 (Portuguese)

Editorial

Editorial (Post)pandemic changes in business, marketing and consumer behaviour

Irina Saur-Amaral, Sandra Filipe, Elisabete Vieira
- PDF

Articles

Digital marketing and tourism management: study on tourism

Luzia Arantes, Bruno Sousa

1-10
- PDF
The SUPWAVE Theory of International Marketing: an analogy between catching the best waves and foreign market entry decisions

Nuno Calheiros-Lobo, José Vasconcelos Ferreira, Manuel Au-Yong-Oliveira

11-21
- PDF
The Role of In-Store Communication and Events in the Retail Brand Experience The Case of FNAC

Viviana Oliveira Correia, Susana Marques

22-34
- PDF (Portuguese)
The Change in Consumer Behaviour in Online Shopping as a Consequence of the Pandemic – Literature Review

Ana Costa, Catarina Parracho, Inês Morais, Mariana Fernandes, Ana Estima

35-46
- PDF (Portuguese)
Design Thinking and Innovation strategy by SMEs for competitiveness: a review

Fatma Demir, Irina Saur-Amaral, Daniel Polónia

47-66
- PDF
Covid-19: An Opportunity to Foster Entrepreneurial Intention

Teresa Dieguez

67-79
- PDF (Portuguese)
The Influence of Social Media on Luxury Goods Consumption: Literature Review and Exploratory Analysis

Ana Faneco, Daniela Cruz, Francisca Gonçalves, Inês Pereira, Sara Pereira, Ana Estima

80-90
- PDF (Portuguese)
How a Major Hypermarket Chain Can Address Food Waste and Hunger: The Case of Continente

Daniela Ferreira, Érica Rolo, Inês Pereira, Manuel Au-Yong-Oliveira

91-104
- PDF (Portuguese)
Development of a Tourism Destination through Corporate Events The case of Portuguese Companies

Jéssica Ferreira, Nuno Costa, Bruno Sousa

105-112
- PDF
The Use of Digital Marketing Channels in B2B Companies’ Internationalisation Strategies The Perception of Portuguese Managers

Sandra Filipe, Belém Barbosa, Cláudia Amaral Santos

113-122
- PDF (Portuguese)
The role of Open Innovation and University-Industry Collaboration in the Pandemic- driven Changes in Businesses

Pedro Freire, Joana Costa

123-133
- PDF
Recruitment Marketing, Happiness, and Purpose in the High-Tech Industry The Case of Critical TechWorks

Diogo Lira, Susete Ferreira, Susana Marques

134-144
- PDF (Portuguese)
Drivers of Social Media Adoption in B2B Markets

Anabela de Figueiredo Marcos, Mariana Martinho Leira

145-162
- PDF (Portuguese)
Antecedents and Consequences of Brand Love for Apple

Anabela de Figueiredo Marcos, Ana Rita Silva

163-181
- PDF (Portuguese)
Millennials’ Motivations for Sustainable Consumption A Literature Review

Ana Meireles, Cláudia Damasceno, Jessica Fernandez, Ana Estima

182-190
- PDF (Portuguese)
Neuromarketing in the Study of Consumer Behaviour A Literature Review

Daniela Neves, Joana Ferreira, Márcia Silva, Ana Estima

191-199
- PDF (Portuguese)
The digital transition and the future of the SMEs

Carmina S. Nunes, Frederico Nunes

200-209
- PDF
The influence of Instagram advertisements on generation Z buying behaviour What's Next?

Gustavo Pé D'Arca, Cátia Coelho, Ana Dias, Ana Estimado

210-219
- PDF
Assessment of Service Management in Rural Tourism Contexts

Patrícia Quesado, Bruno Sousa, Cláudia Veloso

220-226
- PDF
Solutions to Address the Challenges Caused by COVID-19 in the Alcoholic Beverage Sector The Case of Grupo Aveleda

Rui Jorge Ribeiro, José Duarte Teixeira, Marta Gonzaga, Maria João Rocha, Manuel Au-Yong-Oliveira

227-239
- PDF (Portuguese)
Brand Love and Its Potential Influence on Consumer Behaviour A Literature Review

Ana Beatriz Santos, Ana Rita Meireles, Lara Maria Miranda, Sandra Filipe

240-248
- PDF (Portuguese)
Webrooming and Showrooming A Literature Review on Consumer Buying Behaviour

Ana Beatriz Santos, Lara Maria Miranda, Ana Estima

249-257
- PDF (Portuguese)
Adaptation to New Times: Before and During the Covid-19 Pandemic New Online Consumption Habits

Joana Santos, Ana Pinto Lima

258-281
- PDF (Portuguese)
Factors Influencing Word of Mouth Among City Residents Comparative Study Between Men and Women

Sara Santos, Pedro Espírito Santo, Luísa Augusto

282-294
- PDF (Portuguese)
Intellectual Capital and Innovation A Systematic Literature Review

Filipe Sardo; Irina Saur-Amaral; Zélia Serrasqueiro

295-310
- PDF
Game-based Learning in Higher Education Where Do We Stand?

Irina Saur-Amaral; Teresa Aragonez, Manuel Gouveia

311-333
- PDF
LGBT Tourism in Northern Portugal Perception and Attitude of the Hotel Industry and Local Community

Sónia de Sousa e Silva, Laurentina Vareiro

334-343
- PDF
The Influence of Facebook on the Buying Behaviour of Organic Product Consumers – Generations Y and Z

Elisabete Teixeira, Ana Pinto de Lima, Sandrina Teixeira

344-355
- PDF (Portuguese)
The Relationship between Online Trust and Consumer Generated Media Case of Booking

Sandrina Teixeira, Ana Sofia, Ana Pinto de Lima

356-368
- PDF (Portuguese)
Determinants of Social Influence in Consumption An Empirical Study of Digital Influencers

Ana Torres, André Ferreira

369-379
- PDF (Portuguese)
Sustainable Water Package Consumer Perception and Challenges for Designers

Liliana Vitorino, Raquel Antunes, Henrique Almeida

380-390
- PDF

No. 2 (2021): Proceedings of the 5th International Conference on Innovation and Entrepreneurship in Marketing & Consumer Behaviour, July 1-2, 2021

Full Issue

Editorial

Editorial (Post)pandemic changes in business, marketing and consumer behaviour

Articles

Digital marketing and tourism management: study on tourism

The SUPWAVE Theory of International Marketing: an analogy between catching the best waves and foreign market entry decisions

The Role of In-Store Communication and Events in the Retail Brand Experience The Case of FNAC

The Change in Consumer Behaviour in Online Shopping as a Consequence of the Pandemic – Literature Review

Design Thinking and Innovation strategy by SMEs for competitiveness: a review

Covid-19: An Opportunity to Foster Entrepreneurial Intention

The Influence of Social Media on Luxury Goods Consumption: Literature Review and Exploratory Analysis

How a Major Hypermarket Chain Can Address Food Waste and Hunger: The Case of Continente

Development of a Tourism Destination through Corporate Events The case of Portuguese Companies

The Use of Digital Marketing Channels in B2B Companies’ Internationalisation Strategies The Perception of Portuguese Managers

The role of Open Innovation and University-Industry Collaboration in the Pandemic- driven Changes in Businesses

Recruitment Marketing, Happiness, and Purpose in the High-Tech Industry The Case of Critical TechWorks

Drivers of Social Media Adoption in B2B Markets

Antecedents and Consequences of Brand Love for Apple

Millennials’ Motivations for Sustainable Consumption A Literature Review

Neuromarketing in the Study of Consumer Behaviour A Literature Review

The digital transition and the future of the SMEs

The influence of Instagram advertisements on generation Z buying behaviour What's Next?

Assessment of Service Management in Rural Tourism Contexts

Solutions to Address the Challenges Caused by COVID-19 in the Alcoholic Beverage Sector The Case of Grupo Aveleda

Brand Love and Its Potential Influence on Consumer Behaviour A Literature Review

Webrooming and Showrooming A Literature Review on Consumer Buying Behaviour

Adaptation to New Times: Before and During the Covid-19 Pandemic New Online Consumption Habits

Factors Influencing Word of Mouth Among City Residents Comparative Study Between Men and Women

Intellectual Capital and Innovation A Systematic Literature Review

Game-based Learning in Higher Education Where Do We Stand?

LGBT Tourism in Northern Portugal Perception and Attitude of the Hotel Industry and Local Community

The Influence of Facebook on the Buying Behaviour of Organic Product Consumers – Generations Y and Z

The Relationship between Online Trust and Consumer Generated Media Case of Booking

Determinants of Social Influence in Consumption An Empirical Study of Digital Influencers

Sustainable Water Package Consumer Perception and Challenges for Designers

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