No. 1 (2020): Proceedings of the 4th International Conference on Innovation and Entrepreneurship in Marketing & Consumer Behaviour, November 12-13, 2020

Conference Theme: Projecting the Future, the Future Is Now!

Published: 2021-03-19

Full Issue

• Requires Subscription ICIEMC 2020

Editorial

• Editorial Projecting the Future, the Future Is Now!

  Irina Saur-Amaral, Elisabete Vieira

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Articles

• Entrepreneurial Marketing: the practices of Portuguese tourism startups

  João Almeida, Ana Dias Daniel

  1-9

  • PDF

• Emotion-Attention: EPN Neural Responses to Food Consumption Stimuli An ERP Study

  Hugo de Almeida, Sónia Brito-Costa, Irina Adriana Saur Amaral

  10-18

  • PDF (Portuguese)

• Consequences of Brand Engagement on Facebook

  Cristela Maia Bairrada, Carmina S. Nunes, Filipe Coelho, Leonardo Vieira

  19-28

  • PDF (Portuguese)

• An Exploratory Study on the Adoption of Social Media Marketing by B2B Companies

  Belém Barbosa, Cláudia Amaral Santos, Sandra Filipe

  29-37

  • PDF (Portuguese)

• Entrepreneurship Initiatives After Retirement Starting a Business to Keep Living!

  Belém Barbosa, Fernando Costa, Cláudia Amaral Santos, Sandra Filipe

  38-45

  • PDF (Portuguese)

• Experiential Marketing in Tourism Customer Loyalty and Retention

  Teresa Dieguez

  46-53

  • PDF (Portuguese)

• Mouse Tracking Technology and E-Commerce A Literature Review

  José Vaz Duarte, Ana Estima, Anabela Rocha

  54-63

  • PDF (Portuguese)

• Auditing to Build Loyalty Diagnosis of the Customer Relationship Management Strategy at aglux®

  Isabel Figueiredo, Susana Marques

  64-85

  • PDF (Portuguese)

• Retail service quality as a determinant of brand experience and consumer loyalty: a study applied to fashion retail

  Nuno Fortes, Inês Resende, Pedro Espírito Santo, Patrícia Cardoso

  86-96

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• Strategy and Competitiveness in the Civil Construction Sector A Study Applied to Northern Portugal

  José Gomes, Teresa Dieguez, Bruno Sousa

  97-110

  • PDF (Portuguese)

• The urban sensescapes perception: the case study of Porto, Portugal

  I. Imamović, A. J. A. Azevedo, B. M. B. Sousa

  111-119

  • PDF

• Real-Time Marketing - A New Marketing Strategy A Comparative Study of the Control Portugal Brand

  Inês Lages, Ana Estima

  120-126

  • PDF (Portuguese)

• Peculiarities of Health Care Marketing A Theoretical Approach Focused on Internal Marketing and People Management

  Alexandra Catarino Mendes, Susana Marques

  127-135

  • PDF (Portuguese)

• Lisbon brand image perception: the perspective of tourists

  Sandra Miranda, Dúnia Dias

  136-144

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• Motivations for Online Purchasing of Beauty and Fashion Products An Approach to Generations X, Y, and Z

  Nicolau Monteiro, Ana Pinto de Lima

  145-160

  • PDF (Portuguese)

• Issues the current situation of the science and technology sector in Mongolia

  B. Narangerel, D. Byambasuren

  161-167

  • PDF

• Ethical relationship marketing is needed

  Carmina S. Nunes, Cristela Maia Bairrada

  168-176

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• Relationship Marketing: back to the future

  Paulo Parracho

  177-183

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• From Design Management to Chief Design Officer – Towards a Historical Narrative from the 1950s to the Present Day

  Gisela Pinheiro, Teresa Franqueira

  184-196

  • PDF (Portuguese)

• SME Internationalisation The Role of Diversity, Distance, and Cultural Intelligence

  Marina Rocha, Susana Marques

  197-214

  • PDF (Portuguese)

• Motivations' consequences to watch TV ads

  Pedro Espírito Santo, Cláudia Andrade Santos, Patricia Azinheira Cardoso, Nuno Fortes

  215-224

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• Consequences of citizens' quality of life in word of mouth of cities: the mediating effect of destination image

  Sara Santos, Pedro Espirito Santo

  225-234

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• To “like” or “not to like”: the relation among Facebook, brand attachment and loyalty in Higher Education Institutions

  Sara Santos, Carlos Brito, Ana Margarida Barreto

  235-243

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