No. 7 (2026): ICIEMC 2026 - Proceedings of the 10th International Conference on Innovation and Entrepreneurship in Marketing & Consumer Behaviour, July 10-11, 2026

Articles

• Geração Z Aspirações, competências e perspetivas

  Dania Andrade, António Sacavém, Manuel Luís Au-Yong-Oliveira, Conceição Cunha

  1-9

  • PDF (Portuguese)

• Understanding Sustainability Perceptions Among Marketing Students Evidence from a Portuguese Higher Education Institution

  Raquel Antunes, Liliana Vitorino

  10-20

  • PDF

• The “Positive Classroom” Innovating in Education and in the Age of AI

  Manuel Au-Yong-Oliveira

  21-32

  • PDF

• A Discussion on the Altruistic Lecturer in the Era of Artificial Intelligence

  Manuel Au-Yong-Oliveira, Ana Palma-Moreira, António Sacavém

  33-44

  • PDF

• Are We Really Ready? The Investment Barrier Paradox in Portuguese Tourism SMEs

  Manuel Au-Yong-Oliveira, José Magano

  45-51

  • PDF

• Heard or Just Informed? Internal communication and organizational climate in third-sector institutions

  Ana Chipelo, Luzia Arantes

  52-64

  • PDF

• Digital Marketing Planning Using the RACE Model in a Volunteer-Run Cultural Event

  Filipa Costa, Miguel Cachulo Pereira, João Miguel Lopes

  65-74

  • PDF

• Greenwashing in the Fashion Industry Effects on Consumer Trust and Behaviour

  Gisllene Cruz, Sara Guedes, Vitor Muniz

  75-84

  • PDF

• Strategic Communication Plan of sTIC

  António Deus

  85-94

  • PDF (Portuguese)

• Beyond Digital Transformation The K-pop Industry as a Prototype of Algorithmic and Human Co-Evolution

  Teresa Dieguez, Fernanda Nunes

  95-107

  • PDF

• A SWOT Ativa como instrumento de formulação estratégica Evidência a partir da Agenda NEXUS

  Sandra Filipe, Vitor Muniz, Carolina Videira, Cláudia Ribau

  108-118

  • PDF (Portuguese)

• An Authentic Communication Approach to the Digital Transformation of Small Jewelry Businesses

  Bruna Guilherme, Liliana Ribeiro

  119-135

  • PDF

• Inteligência Artificial Generativa A Influência nos Valores Éticos e Sociais das Organizações

  Ana Rita Lemos, Gisela Felizardo, Marisa Rodrigues, Solange Marques, Conceição Cunha, Manuel Luís Au-Yong Oliveira

  136-143

  • PDF (Portuguese)

• Technology is not enough Trust, value and relational orientation as conditions for AI-driven personalization in the hospitality industry

  Andreia Ribeiro, Luzia Arantes, Bruno Sousa

  144-154

  • PDF

• Da Proposta de Valor à Confiança O que os Compradores Valorizam em Mercados Tecnológicos B2B

  Pedro Sousa, Cláudia Ribau

  155-162

  • PDF (Portuguese)

• Organisational well-being A study of negative and positive organisations in Portugal

  Carolina Videira, António Sacavém, Manuel Au-Yong-Oliveira

  163-176

  • PDF