No. 5 (2024): Proceedings of the 8th International Conference on Innovation and Entrepreneurship in Marketing & Consumer Behaviour, June 28 - June 29, 2024

View No. 5 (2024): Proceedings of the 8th International Conference on Innovation and Entrepreneurship in Marketing & Consumer Behaviour, June 28 - June 29, 2024

PROCEEDINGS OF THE 8TH INTERNATIONAL CONFERENCE ON INNOVATION AND ENTREPRENEURSHIP IN MARKETING & CONSUMER BEHAVIOUR, JUNE 28-29, 2024

THEME: DIGITALIZATION & ARTIFICIAL INTELLIGENCE: CATALYST OR BARRIER TO INNOVATION?

Published: 2025-03-25

Full Issue

Requires Subscription ICIEMC 2024 (Portuguese)

Editorial

Editorial Digitalization & Artificial Intelligence: Catalyst or Barrier to Innovation?

Irina Saur-Amaral, Teresa Aragonez, Sandra Filipe
- PDF (Portuguese)

Articles

Meritocracy in Higher Education in Portugal

Ana Carolina Rodrigues Afonso, Ana Raquel Gil Pereira, Diogo Miguel Cabete Traqueia Bonifácio, Joana Ribeiro Moreira, Matilde Macedo, Manuel Luís Au-Yong-Oliveira

1-15
- PDF (Portuguese)
Understanding AI's Role in Shaping Consumer Choices

Luzia Arantes

16-26
- PDF
Nepotism and Legacy Preference in Portuguese Family Businesses What Prevails: Merit or Relationships?

Clara Capote, Cláudia Oliveira, Lara Grilo, Maria Esteves, Manuel Luís Au-Yong-Oliveira

27-42
- PDF (Portuguese)
Challenges and Opportunities of Artificial Intelligence Regarding Rapid Technological Change

Bruno Costa, David Arbues, Godeliva Hanjam, João Silva, Jorge Ribeiro, Stefano Comodin, Manuel Luís Au-Yong-Oliveira

43-60
- PDF
Personal Brand, canais digitais e relacionamento pela confiança estudo a marcas com longevidade em regiões transfronteiriças

Carla Martins Igreja, José María Chamorro Rivas, Bruno Barbosa Sousa

61-75
- PDF (Portuguese)
Determinants and Outcomes of Football Club Brand Love

Anabela de Figueiredo Marcos, Luís Branco Roque

76-86
- PDF (Portuguese)
Competitive Strategy of Startups Case Study of AppGeneration

Ana Matos, Catarina Machado, Christian Lopes, Isa Almeida, Lara Correia, Manuel Luís Au-Yong-Oliveira

87-97
- PDF (Portuguese)
Social Impact Measurement & Balanced Scorecard A Review of Design, Effectiveness and Limits

Daniela Moldoveanu, Irina Saur-Amaral, Carla Vieira

98-112
- PDF
Building Long-Lasting and Personalised Customer Relationships The Strategic Impact of Salesforce CRM and Marketing Cloud

Luciana Monteiro, Sandra Filipe

113-122
- PDF (Portuguese)
Leveraging Artificial Intelligence Technologies for Digital Transformation in European Small and Medium Enterprises A Case Study of PRINTRIA

Elio Santos Novo

123-128
- PDF
Facechurch – An Exploratory Analysis of the Fátima and Lourdes Shrines on Facebook

Lucília Oliveira, Sara Santos

129-138
- PDF (Portuguese)
Analysis of Performance Indicators in International Companies

Cláudia Ribau, António Moreira

139-153
- PDF (Spanish)
Artificial Intelligence for Innovation in Business & Engineering A Systematic Literature Review

Irina Saur-Amaral, Teresa Aragonez

154-165
- PDF
Social Marketing and the Integration of Refugees A Preliminary Study in the Urban Quadrilateral

Ana Moreira Serra, Bruno Barbosa Sousa

166-176
- PDF (Portuguese)
Automation, AI Technology and Sustainability in the Fast Fashion Industry A Case Study

Carolina Valadão, Francisco Coito Paiva, Catarina Morgado, Ana Torres

177-189
- PDF (Portuguese)

VirtuEU - European Project

Leadership, Democracy and Participation

Manuel Au-Yong-Oliveira

191-204
- PDF
Radicalization and Extremism

Manuel Au-Yong-Oliveira

205-216
- PDF
Democracy in the Digital Age Evolution of Voting Rights & Online Participation

Sonila Daiu, Agresa Qosja

217-226
- PDF
Educating Youths on Fake News and Online Disinformation A Comprehensive Approach

Vlasis Manolias

227-234
- PDF
Kosovo's EU Integration Progress, Challenges, and the Road Ahead

Valon Murati, Rrezart Dema

235-242
- PDF
European Union (Aims and Values)

Reni Ndreko, Klajdi Logu

243-253
- PDF

No. 5 (2024): Proceedings of the 8th International Conference on Innovation and Entrepreneurship in Marketing & Consumer Behaviour, June 28 - June 29, 2024

Full Issue

Editorial

Editorial Digitalization & Artificial Intelligence: Catalyst or Barrier to Innovation?

Articles

Meritocracy in Higher Education in Portugal

Understanding AI's Role in Shaping Consumer Choices

Nepotism and Legacy Preference in Portuguese Family Businesses What Prevails: Merit or Relationships?

Challenges and Opportunities of Artificial Intelligence Regarding Rapid Technological Change

Personal Brand, canais digitais e relacionamento pela confiança estudo a marcas com longevidade em regiões transfronteiriças

Determinants and Outcomes of Football Club Brand Love

Competitive Strategy of Startups Case Study of AppGeneration

Social Impact Measurement & Balanced Scorecard A Review of Design, Effectiveness and Limits

Building Long-Lasting and Personalised Customer Relationships The Strategic Impact of Salesforce CRM and Marketing Cloud

Leveraging Artificial Intelligence Technologies for Digital Transformation in European Small and Medium Enterprises A Case Study of PRINTRIA

Facechurch – An Exploratory Analysis of the Fátima and Lourdes Shrines on Facebook

Analysis of Performance Indicators in International Companies

Artificial Intelligence for Innovation in Business & Engineering A Systematic Literature Review

Social Marketing and the Integration of Refugees A Preliminary Study in the Urban Quadrilateral

Automation, AI Technology and Sustainability in the Fast Fashion Industry A Case Study

VirtuEU - European Project

Leadership, Democracy and Participation

Radicalization and Extremism

Democracy in the Digital Age Evolution of Voting Rights & Online Participation

Educating Youths on Fake News and Online Disinformation A Comprehensive Approach

Kosovo's EU Integration Progress, Challenges, and the Road Ahead

European Union (Aims and Values)

Language

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