A Discussion on the Altruistic Lecturer in the Era of Artificial Intelligence

Manuel Au-Yong-Oliveira; Ana Palma-Moreira; António Sacavém

doi:10.34624/dsw9wx12

A Discussion on the Altruistic Lecturer in the Era of Artificial Intelligence

Authors

Manuel Au-Yong-Oliveira U
Ana Palma-Moreira
António Sacavém

DOI:

https://doi.org/10.34624/dsw9wx12

Keywords:

diversity, teaching methods, case studies, flipped classroom, active learning.

Abstract

How may one increase student engagement and knowledge transfer in higher education in the era of artificial intelligence? It is crucial to be aware of the new challenges posed by technology. This article looks at various sources to support the discussion of how teachers in higher education must be increasingly altruistic to be successful in knowledge transfer and student engagement. The effort which used to suffice and get students’ attention needs to be multiplied by a factor of two or three. No longer may one simply follow a text book to deliver knowledge for a semester of learning. Study visits, invited lecturers, in-depth case studies and examples to capture the students’ imagination and creativty are now more necessary than before. Role playing and the solving of real exercises and problems is seen to be an imperative – for example to teach strategy at the master’s level. Oscar Wilde many years ago stated that “Nothing worthwhile knowing can be taught”. This seems to be increasingly true in an environment where knowledge is just one prompt away.

Author Biographies

Manuel Au-Yong-Oliveira, U

Manuel Luís Au-Yong Oliveira was born in London and English is his mother tongue. Manuel has two daughters and two step-children and currently resides in Porto, Portugal. Manuel did his post-doctoral studies at the University of Aveiro (2016-2019) with the title “Elements that contribute to organisational competitiveness"; Manuel has a PhD in Industrial Engineering and Management, from FEUP (University of Porto, 2012; distinction awarded to the thesis), an MBA from Cardiff (Cardiff University is a prestigious, research-focused, Russell Group University in the UK) (distinction awarded to the dissertation) (equivalence given to a Master's in Management by Universidade Católica Portuguesa, in Lisbon), and an undergraduate degree in Management Information Processing, from Universidade Portucalense (1991). Manuel is an Associate Professor with Habilitation (in Management - Marketing - April 2022) at the University of Aveiro (DEGEIT) where he has lectured at the undergraduate, master's and doctoral levels on marketing, innovation, strategy and research methods. Before lecturing full-time at the University of Aveiro Manuel also lectured for a number of years at the University of Porto - FEUP (Business Construction Project, on the Master's in Innovation and Technological Entrepreneurship), where he has also supervised a number of master's dissertations. Manuel is currently a researcher affiliated to GOVCOPP (full researcher) and INESC TEC (collaborator). Previously, Manuel was the Director of the Undergraduate Degree in Management, at the University of Aveiro (14-09-2015 a 7-12-2016). Manuel was the Director of the Master's Degree in Management (2016-2022) at the University of Aveiro, in Portugal. Furthermore, Manuel was a member of the Executive Commission of his department - DEGEIT - University of Aveiro (2014 - 2022). Finally, Manuel coordinates the Commission for Ethics and Social Responsibility at DEGEIT - University of Aveiro (since 2018). Manuel has won numerous awards including an honourable mention in the University of Aveiro Researcher Awards 2022 - for the area of Social Sciences.
Ana Palma-Moreira

PhD em Psicologia Social e das Organizações
Docente desde 2014 no ISPA Instituto Universitário no Departamento de Psicologia Social e das Organizações
Docente no Instituto Manuel Teixeira Gomes na licenciatura em Psicologia de 2019 a 2022.
Docente no Instituto Manuel Teixeira Gomes no mestrado em Psicologia do Trabalho e da Saúde Ocupacional de 2019 a 2022.
Membro do Conselho Científico no Instituto Manuel Teixeira Gomes de 2019 a 2022.
Docente na Universidade Europeia na licenciatura em Gestão de Recursos Humanos desde Setembro de 2022.
Docente na Universidae Europeia no Mestrado em Gestão de Recursos Humanos desde Setembro de 2023.
Docente na Universidade Europeia no mestrado online em Gestão Empresarial desde Novembro de 2023.
Docente na Universidade Europeia no mestrado online em Gestão de Recursos Humanos desde Novembro de 2023.
Com várias comunicações em Congressos Nacionais e Internacionais.
António Sacavém

Professor Auxiliar na Universidade Europeia. Professor Convidado no IPAM. Dá formação em Competências de Comunicação, Liderança e Negociação, em diversas empresas Nacionais e Internacionais (ex: Toyota, Fujitsu, Farfetch, Grupo Impresa, Instituto de Informática, etc.).

Dá apoio, através do coaching de equipas, a processos de gestão da mudança, desenvolvimento organizacional, reflexão estratégica, motivação de equipas e profiling. Foi Diretor de Negócios na SONAE.

Partner na António Sacavém Communication Academy ®. Partner para Portugal do Center for Body Language International. Fundador das marcas Microexpressões Faciais® e Linguagem Corporal®. Foi convidado a desenvolver a rúbrica “Força de Expressão”, na SIC.

O seu trabalho tem vindo a ser partilhado em diversos canais televisivos incluindo a SIC, a RTP1, a TVI e a TVI24.

Realiza investigação nas áreas da liderança, comunicação, contágio emocional e afins.

References

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Published

2026-07-29

Issue

No. 7 (2026): ICIEMC 2026 - Proceedings of the 10th International Conference on Innovation and Entrepreneurship in Marketing & Consumer Behaviour, July 10-11, 2026

Section

Articles

How to Cite

A Discussion on the Altruistic Lecturer in the Era of Artificial Intelligence. (2026). ICIEMC Proceedings, 7, 33-44. https://doi.org/10.34624/dsw9wx12