Digital Communication in Civil Engineering SMEs from Ílhavo Region

a preliminary analysis

Abstract

In a context of increasing digitalisation, small and medium-sized enterprises (SMEs) face major challenges in adopting digital communication strategies, particularly in more traditional sectors such as construction. This research article explores the digital presence of construction SMEs in the Ílhavo region, aiming to identify their digital maturity level and opportunities for improving their online communication. Through the analysis of 99 active companies identified via ORBIS and RACIUS databases, a qualitative assessment of their presence on social media and use of digital platforms was conducted. The results indicate that, although some companies show basic digital initiatives, there is a clear gap in the professionalisation of digital communication, with a widespread lack of consistent and updated strategies. The analysis also reveals behavioural patterns suggesting resistance to change or lack of awareness of social media’s potential. The conclusions reinforce the need to promote digital literacy in the sector and present recommendations to improve communication strategies in construction SMEs, aiming to enhance competitiveness and market positioning.