Ozempic nas Redes Sociais

A Influência do Marketing Digital e da Pressão Estética no Uso Off-Label

Abstract

This article reviews the literature on the influence of digital platforms on consumer behavior regarding the off-label use of Ozempic — a medication approved for the treatment of type 2 diabetes, but widely used for aesthetic weight loss purposes. The analysis highlights the central role of social media in spreading content that promotes this unauthorized use, contributing to increased demand, shortages of the drug for diabetic patients, and potential public health risks. Regulatory and educational measures are also discussed, aiming to curb inappropriate use and combat misinformation in the digital environment.