Impulsionadores e motivações dos Millennials para o turismo de aventura

Abstract

Purpose: This paper aims to study the consumer behavior of Millennials in relation to tourism in general and to adventure tourism in particular.

Methodology: a quantitative methodology with resource to questionnaire was used, in which 194 respondents between 18 and 38 years old were asked about their adventure tourism practices and subsequent data analysis using the statistical software IBM SPSS Statistics 25.

Results: The results show that individuals who do more tourism tend to do more adventure tourism and that those who do more adventure tourism usually tend to prefer more challenging activities. In addition, the main motivations of Millennials for adventure tourism are focused on engaging in thrilling activities, adrenaline rush, and being in the forest environment.

Originality: This article is relevant, given that there are no in-depth studies on this tourist aspect in Portugal, namely focused on the motivations of Millennials. In this way, it is intended that this investigation enriches scientific knowledge by decoding the motivations of a specific age group for an equally specific tourism niche.