O impacto do Fear of Missing Out no comportamento do consumidor

Abstract

Fear of Missing Out (FOMO) is a phenomenon with increasing impact in the current digital era, especially due to the widespread use of social media, where people can view, almost in real time, what others are doing and experiencing. This literature review highlights how FOMO can influence consumers’ purchase decisions, potentially leading to compulsive buying behaviours and states of anxiety that compromise individuals’ emotional well-being. Additionally, it explores key aspects for marketing strategies based on generating FOMO in consumers and increasing their purchase intention. The literature review also identified relevant gaps and presents suggestions for future research, particularly regarding the impact of FOMO across different business sectors and the implementation of more sustainable consumption practices.