Portuguese Consumer Behaviour in the Purchase of Luxury Furniture and Home Décor

Abstract

This article aims to analyze the receptivity and motivations of Portuguese consumers for the acquisition of luxury furniture and decoration. Based on a literature review and the adoption of a positivist paradigm, data were collected through the application of an online questionnaire survey between November 2021 and January 2022, to a non-probabilistic convenience sample using the ball technique. snow. The final sample consisted of 402 individuals of legal age of Portuguese nationality. The collected data were quantitatively analyzed using the IBM SPSS Statistics software (version 28.0.0.0). A total of 11 hypotheses were tested in the model. There was no statistically significant evidence to support three of the hypotheses formulated in the conceptual model. In summary, the results highlighted that sensations play a central role in the entire process of buying luxury goods and establishing a relationship between consumers and luxury brands..