ICIEMC Proceedings

Current Issue

No. 7 (2026): ICIEMC 2026 - Proceedings of the 10th International Conference on Innovation and Entrepreneurship in Marketing & Consumer Behaviour, July 10-11, 2026

View No. 7 (2026): ICIEMC 2026 - Proceedings of the 10th International Conference on Innovation and Entrepreneurship in Marketing & Consumer Behaviour, July 10-11, 2026

DOI: https://doi.org/10.34624/6nhwmw51

Published: 2026-07-29

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Articles

Geração Z Aspirações, competências e perspetivas

Dania Andrade, António Sacavém, Manuel Luís Au-Yong-Oliveira, Conceição Cunha

1-9
- PDF (Portuguese)
Understanding Sustainability Perceptions Among Marketing Students Evidence from a Portuguese Higher Education Institution

Raquel Antunes, Liliana Vitorino

10-20
- PDF
The “Positive Classroom” Innovating in Education and in the Age of AI

Manuel Au-Yong-Oliveira

21-32
- PDF
A Discussion on the Altruistic Lecturer in the Era of Artificial Intelligence

Manuel Au-Yong-Oliveira, Ana Palma-Moreira, António Sacavém

33-44
- PDF
Are We Really Ready? The Investment Barrier Paradox in Portuguese Tourism SMEs

Manuel Au-Yong-Oliveira, José Magano

45-51
- PDF
Heard or Just Informed? Internal communication and organizational climate in third-sector institutions

Ana Chipelo, Luzia Arantes

52-64
- PDF
Digital Marketing Planning Using the RACE Model in a Volunteer-Run Cultural Event

Filipa Costa, Miguel Cachulo Pereira, João Miguel Lopes

65-74
- PDF
Greenwashing in the Fashion Industry Effects on Consumer Trust and Behaviour

Gisllene Cruz, Sara Guedes, Vitor Muniz

75-84
- PDF
Strategic Communication Plan of sTIC

António Deus

85-94
- PDF (Portuguese)
Beyond Digital Transformation The K-pop Industry as a Prototype of Algorithmic and Human Co-Evolution

Teresa Dieguez, Fernanda Nunes

95-107
- PDF
A SWOT Ativa como instrumento de formulação estratégica Evidência a partir da Agenda NEXUS

Sandra Filipe, Vitor Muniz, Carolina Videira, Cláudia Ribau

108-118
- PDF (Portuguese)
An Authentic Communication Approach to the Digital Transformation of Small Jewelry Businesses

Bruna Guilherme, Liliana Ribeiro

119-135
- PDF
Inteligência Artificial Generativa A Influência nos Valores Éticos e Sociais das Organizações

Ana Rita Lemos, Gisela Felizardo, Marisa Rodrigues, Solange Marques, Conceição Cunha, Manuel Luís Au-Yong Oliveira

136-143
- PDF (Portuguese)
Technology is not enough Trust, value and relational orientation as conditions for AI-driven personalization in the hospitality industry

Andreia Ribeiro, Luzia Arantes, Bruno Sousa

144-154
- PDF
Da Proposta de Valor à Confiança O que os Compradores Valorizam em Mercados Tecnológicos B2B

Pedro Sousa, Cláudia Ribau

155-162
- PDF (Portuguese)
Organisational well-being A study of negative and positive organisations in Portugal

Carolina Videira, António Sacavém, Manuel Au-Yong-Oliveira

163-176
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ICIEMC Proceedings is an annual journal, with its first issue published in 2020.

It features publications related to innovation, entrepreneurship, marketing, consumer behaviour, finance, tourism, and pedagogical practices in higher education.

All submissions received undergo a double-blind peer review process conducted by an international panel of reviewers prior to publication.

ISSN: 2184-9102

ICIEMC Proceedings

Current Issue

Full Issue

Articles

Geração Z Aspirações, competências e perspetivas

Understanding Sustainability Perceptions Among Marketing Students Evidence from a Portuguese Higher Education Institution

The “Positive Classroom” Innovating in Education and in the Age of AI

A Discussion on the Altruistic Lecturer in the Era of Artificial Intelligence

Are We Really Ready? The Investment Barrier Paradox in Portuguese Tourism SMEs

Heard or Just Informed? Internal communication and organizational climate in third-sector institutions

Digital Marketing Planning Using the RACE Model in a Volunteer-Run Cultural Event

Greenwashing in the Fashion Industry Effects on Consumer Trust and Behaviour

Strategic Communication Plan of sTIC

Beyond Digital Transformation The K-pop Industry as a Prototype of Algorithmic and Human Co-Evolution

A SWOT Ativa como instrumento de formulação estratégica Evidência a partir da Agenda NEXUS

An Authentic Communication Approach to the Digital Transformation of Small Jewelry Businesses

Inteligência Artificial Generativa A Influência nos Valores Éticos e Sociais das Organizações

Technology is not enough Trust, value and relational orientation as conditions for AI-driven personalization in the hospitality industry

Da Proposta de Valor à Confiança O que os Compradores Valorizam em Mercados Tecnológicos B2B

Organisational well-being A study of negative and positive organisations in Portugal

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