The management control and continuous improvement are of great relevance to the good progress and perpetuity of companies. Several tools are available to assist in business management, entrepreneurship and how the diagnosis Deming Cycle. Through a qualitative case study, this article suggests a formal model of management from the unfolding of the diagnostic business in Tables Assessment, reflecting an improvement in the diagnosis process which are complemented by the PDCA Cycle. It was found that the indicators that measure the performance of organization researched not coincide with the achievement of strategic objectives. The considerations indicate a way to allow the application of quality management methodologies, as drivers of organizational efforts for continuous improvement of processes.