This research seeked to investigate and identify product attributes that are decisive on purchase of footwear by the consumers, from the view of retailers and/or sellers of the mono brands stores of women's shoes of the shopping malls in Porto Alegre - RS, Brazil, in order to provide important information to products development and actions marketing about shoes. The descriptive method relied with bibliographical revision and Survey. The research through interviews used non-probability sampling technique for trial. All gathered data was analyzed and described. The results indicate ways in products development, because indicated the attributes of the shoes searched by segment consumers. Through this brief result, we can understand the points that should receive more attention and emphasis to think the mix of products to be developed and launched in the shoes collections. The results indicate a direction for the efforts in research and industry technology and, it can also, to contribute in brand positioning and marketing strategies in the footwear sector.
