The influence of semiotics elements in achieving information design proposes

Abstract

Information can be considered something valuable and dynamic. Therefore, it is valid to seek ways that maximize the message and understanding of the information contained within it. A promising means are infographics, an artifact commonly used by journalists and information designers, for example. This article, therefore, aims to present a portion of this research regarding the analysis of the influence of signs in the processes of creating infographics, considering the relationship between the stages of the process and the purposes of information design. To this end, an exploratory-descriptive research was conducted with a qualitative approach, using a visual, semiotic, and relational analysis sheet as a specific tool for data collection, organization, and analysis. It was decided to take as objects of study the teaching processes of infographic creation, guided by information designers in short-term courses hosted on the Domestika platform. As results, it was found that the achievement of two out of the three purposes of Information Design is notably influenced by certain signs generated during the process. However, it was also observed that the purpose of definition does not undergo any semiotic influence from the signs produced in the process, which suggests a possible gap in the selected analysis criteria, thus presenting an unexplored research path.