Design Education and Industry Collaboration: Exploring the Strategic Role of Chief Design Officer through a Multifaceted Pedagogical Approach

Gisela Pinheiro; Teresa Franqueira

doi:10.34624/etd.v0i8.38227

Gisela Pinheiro ID+, DeCA, Universidade de Aveiro
Teresa Franqueira ID+, DeCA, Universidade de Aveiro

DOI: https://doi.org/10.34624/etd.v0i8.38227

Resumen

This article presents an educational experimental endeavor undertaken within the scope of a doctoral research project, involving key stakeholders, including the University of Aveiro, Revigrés, and Design Factory Aveiro. The primary focus of the doctoral research is to assess the strategic significance of the role of a Chief Design Officer within the corporate landscape, with a specific emphasis on the Portuguese industry,
notably the ceramic tile and flooring company, Revigrés.
As an integral part of the Project in Product Design II teaching team, the methodology already employed in the curricular unit was adapted to align with the research objectives. Following consultations with Revigrés, a project brief was formulated, providing students with a targeted challenge. Describing the journey taken with this experiment, this article draws parallels between the role of the academic teaching team, functioning as a scientific supervisor, project manager, and mediator between the company and students, and that of the Chief Design Officer. The latter is viewed as a design team leader, a strategic design visionary, and a bridge-builder aligning business objectives with market and societal needs.
This article meticulously details the entire process of this pedagogical experience, offering a comprehensive analysis that extracts meaningful results for both ongoing research and the partnering company. The insights gained contribute not only to academic research in design but also provide valuable implications for the strategic positioning of a Chief Design Officer in fostering innovation and collaboration between academia and industry.

Citas

Bayazit, N. (2004). Investigating design: A review of Forty Years of Design research. Design Issues, 20(1), 16–29. https://doi.org/10.1162/074793604772933739

Bertola, P., & Teixeira, J. (2003). Design as a knowledge agent: How design as a knowledge process is embedded into organizations to foster innovation. Design Studies, 24(2), 181-194. doi:10.1016/s0142-694x(02)00036-4

Best, K. (2006). Design management: managing design strategy, process and implementation. London: AVA Academia Publishing.

Borja de Mozota, B. & Valade-Amland, S. (2020). Design: A Business Case: Thinking, Leading, and Managing by Design. NY: Business Expert Press.

Bot, L., Gossiaux, P.-B., Rauch, C.-P., & Tabiou, S. (2005). ‘Learning by doing’: A teaching method for active learning in scientific graduate education. European Journal of Engineering Education, 30(1), 105–119. https://doi.org/10.1080/03043790512331313868

Brown, T. (2009). Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation. New York: HarperCollins Publ.

Brown, T. J. (2019). Strategic Design or Design Strategy? Effectively Positioning Designers as Strategists. Design Management Review, 30(1), 38–45. doi: 10.1111/drev.12160

Cross, A. (1983). The educational background to the Bauhaus. Design Studies, 4(1), 43–52. https://doi.org/10.1016/0142-694x(83)90007-8

Dalrymple, M., Pickover, S., & Sheppard, B. (2020). Are you asking enough from your design leaders? McKinsey Quarterly. Retrieved in May, 2020, from: https://www.mckinsey.com/capabilities/mckinsey-design/our-insights/are-you-asking-enough-from-your-design-leaders

Design Council. (2014). Leading Business by Design: Why and how business leaders invest in design (Rep.). London: Design Council.

Dorst, K. (2015). Frame Innovation: Create New Thinking by Design (1st ed.). Cambridge, MA: The MIT Press.

Elsbach, K. D., & Stigliani, I. (2018). Design Thinking and Organizational Culture: A Review and Framework

for Future Research. Journal of Management, 44(6), 2274-2306. doi:10.1177/014920631774425

Franqueira, T. (2022). Unidades Curriculares de Projecto. Provas de Agregação em Design (especialidade de Design Industrial). Aveiro; Universidade de Aveiro.

Frayling, C. (1993). Research in Art and Design. In Royal College of Art Research Papers (1st ed., Vol. 1, pp. 1–5). essay, Royal College of Art.

Hands, D. (2017). Vision and values in design management. London: Bloomsbury.

Holland, R., & Lam, B. (2014). Managing strategic design. London: Palgrave.

Jia, L., Jalaludin, N. A., & Rasul, S. (2023). Design thinking and project-based learning (DT-PBL): A review of the literature. International Journal of Learning, Teaching and Educational Research, 22(8), 376–390. https://doi.org/10.26803/ijlter.22.8.20

Leijon, M., Gudmundsson, P., Staaf, P., & Christersson, C. (2021). Challenge based learning in Higher Education – A systematic literature review. Innovations in Education and Teaching International, 59(5), 609–618. https://doi.org/10.1080/14703297.2021.1892503

Lockwood, T. (2004). Integrating design into organizational culture. Design Management Review, 15(2), 32-39. doi:10.1111/j.1948-7169.2004.tb00159.x

Michlewski, K. (2016). Design attitude. Routledge.

Nigel, C. (1982). Designerly ways of knowing. Design Studies, 3(4), 221–227.

Pallister, J. (2015). The secrets of the Chief Design Officer. Design For Europe. Retrieved in April, 2019, from: http://designforeurope.eu/news-opinion/secrets-chief-design-officer

Pinheiro, G., & Franqueira, T. (2021). Da gestão do design ao Chief Design Officer - para uma narrativa histórica dos anos 50 até à atualidade. ICIEMC20. International Conference on Innovation and Entrepreneurship in Marketing and Consumer Behaviour, Universidade de Aveiro, Portugal.

Pombo, F. (2023). Master in product design and engineering. Universidade de Aveiro. Retrieved in December, 2023, from: https://www.ua.pt/en/c/329/info

Porcini, M. (2023). The human side of innovation: The power of people in love with people. Oakland, CA: Berrett-Koehler Publishers, Inc.

Quint, E., Gemser, G., & Calabretta, G. (2022). Design leadership ignited elevating design at scale. Stanford Business Books.

Robinson, K. (2021). Out of our minds: The Power of Being Creative (3rd ed.). Capstone.

Robinson, K., & Aronica, L. (2016). Creative schools: Revolutionizing education from the ground up. Penguin Books.

Sheppard, B., Sarrazin, H., Kouyoumjian, G. & Dore, F. (2018). The Business Value of Design (Rep.). McKinsey Quarterl. Retrieved in May, 2020, from: https://www.mckinsey.com/capabilities/mckinsey-design/our-insights/the-business-value-of-design

Stuhl, M. (2014). What Is Behind The Rise Of The Chief Design Officer?. Forbes. Retrieved in April, 2019, from:https://www.forbes.com/sites/groupthink/2014/11/11/what-is-behind-the-rise-of-the-chief-design-officer/#1e7bbcbf33c2

Verganti, R. (2017). Overcrowded: Designing meaningful products in a world awash with ideas. Cambridge: The MIT Press.

Yew, E. H. J., & Goh, K. (2016). Problem-based learning: An overview of its process and impact on learning. Health Professions Education, 2(2), 75–79. https://doi.org/10.1016/j.hpe.2016.01.004