Redesign do onboarding de uma aplicação de Smart Home: estética e movimento como fatores de influência emocional
Palavras-chave:
design emocional, user experience, user interface, ilustração, motion design, smart home
Resumo
Este estudo apresenta uma proposta de redesign do processo de onboarding de uma aplicação de Smart Home da empresa Altice Labs, com o objetivo de colmatar lacunas identificadas numa versão prévia em termos de coerência estética e usabilidade. Fundamentada nos princípios do design emocional e na temporali- dade da experiência do utilizador, desenvolveu-se uma nova abordagem centrada numa linguagem visual unificada e no uso de animações como elemento de envolvimento. Testes de usabilidade validaram a eficácia das alterações imple- mentadas, revelando melhorias significativas na experiência inicial dos utilizadores e em respostas emocionais positivas. O estudo aponta para a relevância do onboarding na formação das perceções e atitudes dos utilizadores ao longo do tempo, e expõe o potencial de uma abordagem de design atenta às dimensões visceral, comportamental e reflexiva da experiência para elevar a qualidade percebida e a capacidade de envolvimento de uma aplicação móvel.
Referências
BUDIU, R. (2023). The State of Mobile User Experience. Nielsen Norman Group. https://www.nngroup.com/articles/state-mobile-ux/
CAVALCANTE, E., RIVERO, L., & CONTE, T. (2015). MAX: A Method for Evaluating the Post-use User eXperience through Cards and a Board. Proceedings of the International Conference on Software Engineering and Knowledge Engineering, SEKE, 2015-January, 495–500. https://doi.org/10.18293/SEKE2015-136
DESMET, P., & HEKKERT, P. (2007). Framework of product experience. International Journal of Design, 1(1), 57-66. http://resolver.tudelft.nl/uuid:d08c3615-8b84-4741-a264-db845de9463b
DIRIN, A., NIEMINEN, M., & LAINE, T. H. (2022). Feelings of Being for Mobile User Experience Design. International Journal of Human-Computer Interaction. https://doi.org/10.1080/10447318.2022.2108964
FENG, Y., YE, H. J., YU, Y., YANG, C., & CUI, T. (2018). Gamification artifacts and crowdsourcing participation: Examining the mediating role of intrinsic motivations. Computers in Human Behavior, 81, 124-136. https://doi.org/10.1016/j.chb.2017.12.018
FROEHLICH, M., KOBIELLA, C., SCHMIDT, A., & ALT, F. (2021). Is it Better with Onboarding? Improving First-Time Cryptocurrency App Experiences. DIS 2021 - Proceedings of the 2021 ACM Designing Interactive Systems Conference: Nowhere and Everywhere, 78–89. https://doi.org/10.1145/3461778.3462047
HARGREAVES, T., WILSON, C., & HAUXWELL-BALDWIN, R. (2018). Learning to live in a smart home. Building Research and Information, 46(1), 127–139. https://doi.org/10.1080/09613218.2017.1286882
HUSSAIN, J., HASSAN, A. U., BILAL, H. S. M., ALI, R., AFZAL, M., HUSSAIN, S., ... & LEE, S. (2018). Model-based adaptive user interface based on context and user experience evaluation. Journal on Mul- timodal User Interfaces, 12(1), 1-16. https://doi.org/10.1007/s12193-018-0258-2
INTERACTION DESIGN FOUNDATION (2011). What is Emotional Design? The Interaction Design Foundation; UX courses. https://www.interaction-design.org/literature/topics/emotional-design
INTERACTION DESIGN FOUNDATION (2019). User Experience (UX) Design. https://www.interaction-design.org/literature/topics/ux-design
KAPUSY, K., & LÓGÓ, E. (2022). User Experience Evaluation Methodology in the Onboarding Process: Snapchat Case Study. Ergonomics in Design, 30(3), 4–10. https://doi.org/10.1177/1064804620962270
KARAPANOS, E., ZIMMERMAN, J., FORLIZZI, J., & MARTENS, J. B. (2009). User Experience Over Time: An Initial Framework. Conference on Human Factors in Computing Systems - Proceedings, 729–738. https://doi.org/10.1145/1518701.1518814
KUJALA, S., ROTO, V., VÄÄNÄNEN-VAINIO-MATTILA, K., KARAPANOS, E., & SINNELÄ, A. (2011).
UX Curve: A method for evaluating long-term user experience. Interacting with Computers, 23(5), 473-483. https://doi.org/10.1016/j.intcom.2011.06.005
NIELSEN, J. (1994). Enhancing the explanatory power of usability heuristics. Proceedings of the SIGCHI Conference on Human Factors in Computing Systems (CHI ’94), 152–158. https://doi.org/10.1145/191666.191729
NORMAN, D. (2004). Emotional Design - Why We Love (or Hate) Everyday Things. Basic Books.
OINAS-KUKKONEN, H., & HARJUMAA, M. (2009). Persuasive systems design: Key issues, process model, and system features. Communications of the Association for Information Systems, 24(1), 28. https://doi.org/10.17705/1CAIS.02428
POELS, K., & DEWITTE, S. (2006). How to capture the heart? Reviewing 20 years of emotion measurement in advertising. https://papers.ssrn.com/sol3/papers.cfm?abstract_id=944401
RENZ, J., STAUBITZ, T., POLLACK, J., & MEINEL, C. (2014). Improving the onboarding user experience in MOOCs. Proceedings of the 6th International Conference on Education and New Learning Tech- nologies (EduLearn14), 3931-3941.
SHNEIDERMAN, B. (2010). Designing the user interface: strategies for effective human-computer interaction. Pearson Education India.
SMART HOME (n.d.). Altice Labs. Smart Home - The comfort and benefits of a Smart Home. https://www.alticelabs.com/products/smart-home/
SOUSA, F., & MARTINS, N. (2021). Learning Experience Design: Instructional Design Applied to the Onboarding of Digital Products. In Springer Series in Design and Innovation (Vol. 12, pp. 45–57). Springer Nature. https://doi.org/10.1007/978-3-030-61671-7_5
STRAHM, B., GRAY, C. M., & VORVOREANU, M. (2018). Generating Mobile Application Onboarding Insights Through Minimalist Instruction. DIS 2018 - Proceedings of the 2018 Designing Interactive Systems Conference, 361–372. https://doi.org/10.1145/3196709.3196727
VALDIVIA, J. C., & FANCO, G. A. M. (2016). Beyond emotional design: Evaluation methods and the emotional continuum. 265–270. https://doi.org/10.5151/despro-icdhs2016-03_015
CAVALCANTE, E., RIVERO, L., & CONTE, T. (2015). MAX: A Method for Evaluating the Post-use User eXperience through Cards and a Board. Proceedings of the International Conference on Software Engineering and Knowledge Engineering, SEKE, 2015-January, 495–500. https://doi.org/10.18293/SEKE2015-136
DESMET, P., & HEKKERT, P. (2007). Framework of product experience. International Journal of Design, 1(1), 57-66. http://resolver.tudelft.nl/uuid:d08c3615-8b84-4741-a264-db845de9463b
DIRIN, A., NIEMINEN, M., & LAINE, T. H. (2022). Feelings of Being for Mobile User Experience Design. International Journal of Human-Computer Interaction. https://doi.org/10.1080/10447318.2022.2108964
FENG, Y., YE, H. J., YU, Y., YANG, C., & CUI, T. (2018). Gamification artifacts and crowdsourcing participation: Examining the mediating role of intrinsic motivations. Computers in Human Behavior, 81, 124-136. https://doi.org/10.1016/j.chb.2017.12.018
FROEHLICH, M., KOBIELLA, C., SCHMIDT, A., & ALT, F. (2021). Is it Better with Onboarding? Improving First-Time Cryptocurrency App Experiences. DIS 2021 - Proceedings of the 2021 ACM Designing Interactive Systems Conference: Nowhere and Everywhere, 78–89. https://doi.org/10.1145/3461778.3462047
HARGREAVES, T., WILSON, C., & HAUXWELL-BALDWIN, R. (2018). Learning to live in a smart home. Building Research and Information, 46(1), 127–139. https://doi.org/10.1080/09613218.2017.1286882
HUSSAIN, J., HASSAN, A. U., BILAL, H. S. M., ALI, R., AFZAL, M., HUSSAIN, S., ... & LEE, S. (2018). Model-based adaptive user interface based on context and user experience evaluation. Journal on Mul- timodal User Interfaces, 12(1), 1-16. https://doi.org/10.1007/s12193-018-0258-2
INTERACTION DESIGN FOUNDATION (2011). What is Emotional Design? The Interaction Design Foundation; UX courses. https://www.interaction-design.org/literature/topics/emotional-design
INTERACTION DESIGN FOUNDATION (2019). User Experience (UX) Design. https://www.interaction-design.org/literature/topics/ux-design
KAPUSY, K., & LÓGÓ, E. (2022). User Experience Evaluation Methodology in the Onboarding Process: Snapchat Case Study. Ergonomics in Design, 30(3), 4–10. https://doi.org/10.1177/1064804620962270
KARAPANOS, E., ZIMMERMAN, J., FORLIZZI, J., & MARTENS, J. B. (2009). User Experience Over Time: An Initial Framework. Conference on Human Factors in Computing Systems - Proceedings, 729–738. https://doi.org/10.1145/1518701.1518814
KUJALA, S., ROTO, V., VÄÄNÄNEN-VAINIO-MATTILA, K., KARAPANOS, E., & SINNELÄ, A. (2011).
UX Curve: A method for evaluating long-term user experience. Interacting with Computers, 23(5), 473-483. https://doi.org/10.1016/j.intcom.2011.06.005
NIELSEN, J. (1994). Enhancing the explanatory power of usability heuristics. Proceedings of the SIGCHI Conference on Human Factors in Computing Systems (CHI ’94), 152–158. https://doi.org/10.1145/191666.191729
NORMAN, D. (2004). Emotional Design - Why We Love (or Hate) Everyday Things. Basic Books.
OINAS-KUKKONEN, H., & HARJUMAA, M. (2009). Persuasive systems design: Key issues, process model, and system features. Communications of the Association for Information Systems, 24(1), 28. https://doi.org/10.17705/1CAIS.02428
POELS, K., & DEWITTE, S. (2006). How to capture the heart? Reviewing 20 years of emotion measurement in advertising. https://papers.ssrn.com/sol3/papers.cfm?abstract_id=944401
RENZ, J., STAUBITZ, T., POLLACK, J., & MEINEL, C. (2014). Improving the onboarding user experience in MOOCs. Proceedings of the 6th International Conference on Education and New Learning Tech- nologies (EduLearn14), 3931-3941.
SHNEIDERMAN, B. (2010). Designing the user interface: strategies for effective human-computer interaction. Pearson Education India.
SMART HOME (n.d.). Altice Labs. Smart Home - The comfort and benefits of a Smart Home. https://www.alticelabs.com/products/smart-home/
SOUSA, F., & MARTINS, N. (2021). Learning Experience Design: Instructional Design Applied to the Onboarding of Digital Products. In Springer Series in Design and Innovation (Vol. 12, pp. 45–57). Springer Nature. https://doi.org/10.1007/978-3-030-61671-7_5
STRAHM, B., GRAY, C. M., & VORVOREANU, M. (2018). Generating Mobile Application Onboarding Insights Through Minimalist Instruction. DIS 2018 - Proceedings of the 2018 Designing Interactive Systems Conference, 361–372. https://doi.org/10.1145/3196709.3196727
VALDIVIA, J. C., & FANCO, G. A. M. (2016). Beyond emotional design: Evaluation methods and the emotional continuum. 265–270. https://doi.org/10.5151/despro-icdhs2016-03_015
Publicado
2024-07-26
Edição
Secção
Artigos
Direitos de Autor (c) 2024 Revista dos encontros internacionais Ergotrip Design
Este trabalho está licenciado com uma Licença Creative Commons - Atribuição 4.0 Internacional.
