Chief Design Officer: O caso de Stefano Marzano e Sean Carney na Philips
Resumo
Este artigo, integrado na investigação de doutoramento centrada na afirmação do Chief Design Officer, indaga sobre o papel do designer como líder funcional capaz de conduzir a inovação a um nível estratégico, através do caso de estudo da Philips.
A Philips é uma empresa global que, nos últimos 30 anos tem sofrido mudanças estruturais significativas, transitando de uma organização onde o design é um agente externo ao processo corporativo, para uma organização que o assume no seu âmago enquanto disciplina funcional. Neste período de transição, denotam-se as influências significativas de dois Chief Design Officers: Stefano Marzano e Sean Carney, não apenas pela implementação de relações interfuncionais ou multidisciplinares evidentes nas equipas e na cultura de design em ambiente corporativo, mas acima de tudo por incluírem na visão estratégica da empresa princípios fundamentais do design.
Os resultados deste estudo contribuem para o conhecimento pela asserção de condições em que o design atua como disciplina funcional e estratégica em empresas lideradas por um Chief Design Officer.
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Direitos de Autor (c) 2021 Revista dos encontros internacionais Ergotrip Design
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