The development of visual identity focusing in social inclusion and culture’s valuation through collectivity

Abstract

This article evidences the possibilities of social inclusion presented by collaborative methodologies applied to Visual Identity projects that value the collectivity and the culture of a people or place. For that, a theoretical review was developed to present the current challenges of design, as well as the methodologies that value the human being and that are developed in a collective way, in order to offer socially inclusive solutions. Having as reference the visual identity project developed for the city of Porto (Portugal), the paper indicated that through design is possible to reach socially inclusive results that value the culture and create a sense of collective belonging.