Strategic Design, Design-Driven Innovation and Haute Cuisine: contributes for innovation in small enterprises

Abstract

This paper presents the proposal formulation process of a PhD research "through design" under the metaprojectual lens. The study derived from the interface between the domains of Design, Management and Haute Cuisine and difficulties faced by Small Enterprises (SEs) in what concerns the creativity management in innovation. With basis in design systemic and transdisciplinary approaches, the investigation question is: Under Strategic Design and Design-Driven Innovation theories, how can the study on Haute Cuisine creative processes contribute for the optimization of innovation management processes in SEs? With the support of ‘Grounded theory’, the investigation articulates systematic literature review and multiple case studies for the conception of a framework for creativity management, contributing for: (i) the state of the art deepening and conception of theories on the relation among Strategic Design, the innovation and creativity management (ii) the optimization of innovation processes in SEs; (iii) the status of design as an articulator domain in innovation processes.