For a typography from Ceará designed on the basis of Espedito Seleiro's work

Abstract

This work includes the development of a typography based on the symbols designed by Espedito Seleiro, from Nova Olinda-CE, one of the most prominent artisans of Ceará, being inspired by the northeastern Sertão and Cangaço culture. The study has as reference the universe of vernacular typography and its influences on design, as well as the influences that the design exerts on them, valuing as characteristics of a vernacular graphic and assuming the handcraft, one of the main representations Ceará and his Sertão. Starting from the systematization of the present symbols in the handcraft and identify the design of art patterns and patterns of repetitions in the art drawings, intends, from the regularization and geometrization of the forms, to create a base for the development of projects. The highlight of a new typography inspired by Ceará is to value the culture in the various styles of graphics manifestations that represent the interests of consumers of Cordel and books that portray the local culture, newspapers printed locally the other graphic documents, in order to give visibility to the signs present in the craft of Ceará.