A point between points: brief reflection about creativity and innovation in Design

Abstract

The reflection presented in this paper focuses on the concepts of creativity and innovation in design, as support of the analysis of the graphical similarities found between the territorial brand “Porto.” and “Vitra.”, “Prague School of Design Winter” and “Fair .Kiez “. We propose a descriptive analysis of the selected brands, motivated by the controversy of the alleged plagiarism of the brand “Fair. Kiez “ upon the brand “Porto.”, however it departs from the legal battles of the claim of authorship and their rights, despite reinforcing the non permissiveness with the “copy”.We identified in the point and in the geometric system of blue colour, graphically worked as interconnected icons that form a pattern, the elements with potential for the brand differentiation “Porto.”, and it was possible to find similar features in earlier brands and in the German proposal “Fair .Kiez“, wich appeared later.Acknowledging that the novelty is always temporary, the manifestation of creativity seems to be more ways to adaptation than creation (or more incremental innovation manifestation than radical innovation). Thus, using the same graphical grammars it will be unlikely radical differentiation, in the global communication time. The contamination of the author, in the crowded world of visual signs, makes it possible for us to identify in the “sin of plagiarism”, the virtue of co-authorship like collective and participatory progress of design.